Like in all great stories (explainer videos) there is a character with a clear ambition.

Great videos, especially explainer videos, have to focus on one thing. Not a bunch of things. That’s why the very first step to creating your story has to be focused on the one thing that your viewer/customers wants.

When your story is focused on what the customer wants, they will listen.

And by the way, the character in your story is the customer, not your product or service. The majority of businesses get this all wrong. They assume the character is them when in reality the Character is your customer. You’re the Yoda!

When you’re ready to get an amazing video, let us know. We would love to help create your story.