HOW TO EXPLAIN YOUR BUSINESS IDEA: THE WHITEBOARD ANIMATION VIDEO WAY
Posted by Juan Jose Mendez Yum Yum Video
Explaining how a new product or a revolutionary service works is quite hard work. Nowadays, most companies are using animated explainer videos to do it, because they explain any product or service in a few seconds and drive the right audience to convert.
Amongst animated marketing videos, there’s a particular animation style that stands out when dealing with complex explanations: they’re called whiteboard animation videos.
Today, let’s learn about them and find out if they’re the best explainer video style for your business:
1. The Secret Of Whiteboard Animation: Educational Power!
Whiteboard videos’ main secret is quite obvious actually: in a whiteboard video you’re basically explaining things on a whiteboard. How many times did somebody use a whiteboard to explain something to you? Hundreds! Thousands I may guess. From elementary school to job meetings, whiteboards represent explaining something new.
Whiteboard animation videos work on this powerful secret: they engage the audience unconsciously and pre-dispose them to an explanation. This is why these kinds of animated videos are so good when explaining complex, technologic or even state-of-the-art material.
Watch this whiteboard explainer video of ours and see how the complex click frauds issue is disclosed in a fun and entertaining way:
2. The Personal Touch Of Character Animation
The second great advantage of whiteboard videos is the use of animated characters, because they can get a more human approach.
But be wise! Not all explainer video companies make high-quality animation and if the characters can’t move properly and don’t look alive, the human approach is missing and the animated video won’t be so engaging or memorable. Therefore, your marketing results will be demised due to the lack of good character animation.
Watch how the use of animated characters makes our whiteboard video way more engaging and fun:
3. The Story Is Created Before Your Very Eyes!
Whiteboard videos bear another catchy secret: the story is created on sight. This generates intrigue and anticipation, making the audience willing to keep watching what’s next on the video.
However, as it happens with animated characters, in order to produce this effect you need a good whiteboard explainer video company, one that makes the whole story connected smoothly without clipping or camera swaps (unlike any other animated marketing video style).
In this video we tell the whole story without cuts or swaps, making it smooth and polished. Check it out:
Whiteboard animation is one of the most traditional animated video styles, but there are many other animated video styles out there. So choosing one over the others will depend on your target audience and your marketing goals.
Here’s a fun short video that can help you find the best explainer video style for your brand:
Now, for further knowledge don’t leave before visiting our Explainer Video Academy. There, you’ll be able to download our free educational eBooks, infographics and slides to become a video marketing whiz and boost every one of your online campaigns!
9 Big Video Marketing Stats
by video brewery
Choo choo! Have you climbed on board the video marketing train yet? If you own a small business or are in business for yourself, there’s a lot of compelling evidence suggesting that online video marketing should be a major focus of your advertising and marketing budget. Here are 9 Big Video Marketing Statistics to prove how:
1.8 millions words
A 1 minute video is worth 1.8 millions words of text.
Everday 100 Million people watch online video.
YouTube is the second most popular search engine in the world. Are you showing up in the results?
The percentage of senior executives who’d rather watch a video than read text.
That’s how much more likely website visitors are to buy a product on a retail site after watching a video.
The percentage of Internet users who recall watching a video ad on a website they visited in the past 30 days.
The percentage of online shoppers at a major retailer’s website who said they find video helpful in making shopping and buying decisions.
When marketers included a video in an email, click-through rates increased by this percentage.
The percentage of marketers using video for online marketing, sales or communications.
Hopefully these 9 stats give you a small idea of the big power of video. If you haven’t tried video as part of your marketing strategy yet, we think you should hop on board. All aboard!
This is Content Marketing
What is? This is. This article.
Wait, what? Sorry. We’ll be clearer. This article is content marketing. It’s content you’re consuming, but, since it makes you more aware of us, it’s also marketing. Even though we’re not talking about our brand.
What’s your brand? We’re not talking about our brand. We’re talking about content marketing.
Ah! That’s moderately clever. We thought so, too! Tell me how it works.
First and foremost, content marketing is valuable to the audience. That’s me. Yep. And, in theory, I want to know about content marketing. You don’t? If you don’t, we’ll make other content… No, no, I do. I’m still reading your content about content marketing. Okay, good. Because being valuable to you is the key. If the content’s not valuable, the second part won’t ever happen. What’s the second part?
An indirect link to our brand. Eventually, and only after you’ve taken value from our content, you’ll see who’s behind it. And it’ll be you. It’ll be us.You’re pulling rather than pushing. Quite right. So, from here, you probably have…
A goal in mind. Yes. It is still marketing. We do have business objectives. We’re just starting by giving you something useful. Like a quick meta-chat about content marketing with someone interested in content marketing. Now you’re getting it!
I can see the benefits. Oh? Do tell! Well, I’m a willing audience, not a captive one. Exactly right. You engaged with this content only because you wanted to, not because I bought a 30-second ad during the Super Bowl. Your budget probably doesn’t allow for that. Oh, don’t get me started…
Instead, you created a new pathway between us. Indeed we did! And from that pathway — again, because I chose to engage — your brand gains a certain credibility and personality. Yep! This semi-silly-but-not-wholly-joking-but-definitely-totally-entirely-made-up conversation shows you something about us.
And I get to decide what I think. Mmhmm. Audience’s choice. But you have to talk about yourself eventually, don’t you? Yeah. We do. But not here. No. Not here. Thanks. You’re welcome!
Written by Chris Molnar, Story Lead
How To Reach Your Audience Through Narrow Casting
by Switch Video
Let’s say you’ve created an e-book to explain to buyers how to use a marketing platform. You put a lot of work into it. You interviewed thought leaders, the graphics team came up with a spiffy design, and you’ve spent weeks writing and editing the content. It’s great. You upload it and wait. But no one’s biting. What’s the problem? It’s too general. In trying to create something for everyone, you’d inadvertently created something no one wants.
Why doesn’t this work? Because different companies are likely to have unique needs for your product. Instead of aiming your content at everyone, develop content aimed at specific groups. The one to many approach in marketing is over. Instead, companies need to aim marketing content at smaller groups. This approach is known as narrowcasting. Think about that word for a second. It’s related to broadcast – a term that refers to sending one message out to many people. Broadcast is about obtaining as wide a reach as possible. Narrowcasting is different. It means sending a message to a specifically chosen group.
This way, buyers are more likely to see the campaign and see themselves purchasing the products and services being advertised.
How Does Narrowcasting Work?
The short answer is: segmentation. Use the data you have about your customers to divide them into smaller groups and then target them specifically. In an interview with Content Marketing Institute, Mark Wilson of Avaya talked about how he used narrowcasting to reach his audience more effectively. To Wilson, a narrowcasting audience is no larger than about 10,000 people. His example? Financial firms.
Financial firms often have different needs than other businesses. They deal with regulations other industries aren’t subjected to. A marketing platform used by the financial industry would likely be used very differently than in any other sector.
Wilson talked about how finance was one of Avaya’s target markets. He knew he wanted to target this industry separately, but wasn’t sure how to go about it. When looking into this segment, he realized that financial institutions have something in common: location. Globally, financial firms tend to be in one of three places: New York City, London, and Tokyo.
Wilson focused on New York and began to target financial companies hard. He placed ads in the publications they read, placed ads near their buildings and completed the campaign with digital content, such as newsletters, guides, and e-books focused on this group.
Another reason that narrowcasting is such a powerful tool is by nurturing existing accounts. An example of this in action is the digital document and transaction service provider DocuSign, which recognized it needed a way to reconnect with inactive customers. Instead of attempting to re-engage every single account that had gone quiet, the company isolated those that hadn’t responded to their online marketing campaigns for more than two months. As a result of this targeted approach, previously silent accounts showed 29 percent growth in activity. So, narrowcasting isn’t limited to acquisition and can prove very useful in reigniting the interests of existing buyers.
Narrowcasting With Video
Marketers can accomplish narrowcasting with video too. In fact, video can be one of the most effective tools for narrowcasting because of the format. Think about the general approach of an explainer video. The most effective explainers tell a story using a character and situation that viewers identify with, generally introducing a pain point the product or service can help to solve. The animated character operates as a stand in for the potential buyer. The buyer, when watching the situation, identifies with the persona on screen because she has experienced similar problems.
There are other ways to accomplish this as well. For instance, with personalized video, you could create a more general template and fill in different details for specific industries, in addition to unique names and businesses. By doing so, the template can be applied in multiple contexts, which gives you more time to exercise your creative freedom with the content of the video. This way, you could make your narrowcasting not only targeted to specific industries, but to specific companies as well. Buyers within a specific segment may have similar pain points, but deserve – and will respond better to – nuanced campaigns.
Narrowcasting works because all companies are different. While marketing to a more general audience may pique a potential buyer’s interest, it won’t drive them to action like a piece of content that speaks to their specific needs will. Video is effective for narrowcasting because explainer videos are designed around character personas that can change based on the industry being targeted.
Obviously you need to check out this New YouTube Video we created for YouTube Video Marketing Ads It is not easy being this creative, but somebody has to do it. We came up with this YouTube video for one specific purpose. That is to create YouTube Trueview ads.
Awhile back I blogged about the need to create a Video for YouTube specifically. You can not just take a commercial you have been using for TV and start running YouTube ads to it. That does not make any sense.
If you are going to dabble in YouTube ads you really need to create a video that is customized for YouTube. Trust me on this one. I am constantly running youtube ads and testing what works and what does not.
Did you notice how we used the skip button? Did you notice how we spoke to the audience and acknowledge that they were on YouTube. This stuff works.
People are tired of us bombarding them with our messages. For example…When was the last time you got a call from a salesman. How nice were you? Or when was the last time somebody texted you asking if they could call you? Now that is just weird. We send a text from our phone asking the person if we can give them a call.
Things are changing and you will want your video marketing to adapt to what people want.
So while you are here I wanted to show you a couple of other videos that we have created for YouTube.
This video was created to rank for the keyword “How basketball got started.” You will notice if you type that keyword into YouTube that is the first listing that will come up. There is a trick to this and you can read all about it by jumping over to Yincmarketing.com They will explainer how to rank video and how you can dominate YouTube within your niche. This goes right back to creating the right type of video. Good Luck hope you enjoyed this short blog about our New YouTube video ad
New YouTube Video Ad That Will Blow Your Mind