Connect with your audience. Video ads help you connect with potential customers in a unique and memorable way. You can be personal, share your expertise with the world, or put the camera on yourself and explain how your product or service can benefit your audience.
Reach the right people. You can show ads to the right people based on who they are, where they’re located, and what they’re interested in. For example, you can shows ads to men between the ages of 18 to 34 who live in Boston or women who enjoy traveling.
Pay for what you get. With AdWords for video, you pay when a viewer actively selects your video, or chooses to continue watching a video when it first loads as they browse video content.
Measure your success. YouTube’s free analytics tool helps you understand who’s watching your ads and how people are interacting with them.