Online Marketing Proposal

Hey Scot we are excited that we have a chance to work with you. You need Online marketing plan and team. Here is the proposal that will show you what Yinc can do for your company. There are a lot of things that need to take place when launching your business online.

Lead Capture – Lead Nurture – Lead Conversion

We will be focusing on 3 things: lead capture, lead nurture, and lead conversion. We do this by using tools like website, videos, google, adwords, adroll, facebook, twitter, email campaigns, and retargeting. We want to first drive traffic to the assets we create,cookie that traffic and keep them coming back until they purchase your product.

We put into place a system that captures, nurtures, and converts leads. It is just like farming. We plant seed, nurture them and reap the harvest. Below you will find some things that we will do for you company to accomplish your goals. Our number one goal is ROI and  we obtain this through creating an online marketing machine. A machine that is automatic, scalable, and adjustable.

Initial Set Up

When Yinc comes on board we first run checks to make sure the basics are in place. We build the foundation first.

• Website is up and running
• Keyword Research is completed (Long tail keywords come first)
• Onsite and Offsite SEO is in place: (titles, description, load times, and keywords)
• Google and Bing are indexing pages
• Google Analytics is set up with Goals
• Facebook, Twitter, and Google+ accounts are created and optimized
• WordPress Plugins are installed
• Connect accounts across the board

This is just the beginning. It may look a bit confusing and difficult, but it is necessary that companies have all the basics in place before we turn on the machine.

Lead Capture – Lead Nurture – Lead Conversion

We will be focusing on 3 things: lead capture, lead nurture, and lead conversion. We do this by using tools like adwords, adroll, facebook, twitter, email campaigns, and retargeting. We want to first drive traffic to your site,cookie that traffic and keep them coming back until they purchase your product.

Lead Capture

Lead capturing can be done in many different ways. It all depends on what methods will be most effective for your product or service. This is always changing so what works today may not work tomorrow. We are always adapting.

• Landing Pages : We create landing pages that are simple and effective
• Adword Campaigns: Set up campaigns to match keywords
• Facebook Campaigns: Run retargeting campaigns
• Organic Search: Produce a plan to create content, blogs, video etc
• Capture leads with Facebook ads

Lead Nurture

Once leads start coming in we have to Protect like a Father and Nurture like a mother:) We create different resources for our nurture campaigns. Here are some examples:

• Set up nurturing software. (infusionsoft, mailchimp, aweber, or salesforce.)
• Build out content
• Build out automatic email campaigns
• Create Webinars
• Create Educational videos
• Retargeting and Remarketing
• Banner Ads

 

Lead Conversion

Everything Yinc does is all about converting the maximum amount of customers. We want to increase profits and the only way to do that is to convert leads into paying customers. This is the fun part! The converting process begins when they first make contact with your company. The whole nurture campaign is set up to place your company as the experts in your industry so that people will convert on their own. It works!