Are you running Facebook ads? Here is why you should be!
With Facebook Ads, you can create targeted ads to people who are interested in your product or service. At the least, you have to test it.
Facebook is not a perfect science. It is a constant battle to get the campaigns, audiences, and ads working correctly. With more than 1.4 billion people using Facebook to connect with others, you can lose a lot of money quickly. Most companies end up losing money and quitting Facebook all together.
Test and spend the time necessary to dial in your audience and create compelling ads. There are all types of tricks you can do to locate your buyers, but you need the know how to do it. Let Yinc Marketing take care of this for you. If you do…the challenge most businesses face, will be eliminated.
To be or not to be on Facebook?
The short answer is yes! you definietely should be on facebook even if it is for retargeting purposes only.
- 67% of the US population and 82% of the UK population is on Facebook
- Facebook is the most popular app on smartphones
- There are 829 million active daily users on Facebook
- You can build custom audiences and target groups
Facebook is a beast and the best thing of all is:
Facebook has to make money for their shareholders therefore, they are doing all they can to improve their advertising platform. It’s only going to get better in the near future. After that, who knows what will happen.
It’s a win win for all.
Word of caution:
- Don’t let Facebook control your budget
- Don’t be careless on your tracking and reporting
- Don’t forget to check your progress at least once a week
- Run ads to specific landing pages that can track
- Don’t forget to tell your mom you love her… 🙂
How to Create Facebook Ads The Right Way
Back in 2012 a video came out on YouTube about Facebook click fraud. It was awesome! It was a perfect example of what not to do with Facebook.
The number one take away is:
You have to build and target custom audience.
Meaning you build off of your current email lists, contacts, and you use your website visitors.
“The most relevant audience is your actual customers. When
you create Facebook ads, you start with them. The further
you get away from that center, the less confidence you
should have in the results.”
Average Facebook Ad Clickthrough rate:
Average Facebook Ad cost per click:
bands promote their Facebook posts