Marketing Campaign Failures

Marketing is a battle and you will have may failures along the way. Here are facts and frequently asked questions about failed marketing campaigns.

Why did our marketing campaign Fail?

This is a great question here are some of the reasons.

Lack of quality content
Creating quality content is at the center of an online marketing campaign. The person you should have create your content is someone that really understands the product or service.

We can create the content for some clients, others we have to rely on the client.

The better the content, the better the marketing campaign.

If the content never gets created, a campaign will not move.

Leads were too expensive for the product
The cost per lead can be too high for your product or service. He who can spend the most per lead and still make a profit will win.

If the product or service costs $100 and your lead costs $110…we have a problem.

Not enough money to spend on ads
In order to drive traffic to your content, you need to have an ad budget. If the budget is too small, you will never get an return on investment.

$500 per month is too small
$1000 per month is a good start
$3000 per month or more is the best.

Quit too soon

Marketing does take time especially if you want to win at Search Engine Optimization. Companies quit too soon. 

Everyone says that want to be on the first page of Google, but getting there is a totally different story. 

SEO takes at least 6 months to 1 year to see good results. 

Leads can be generated immediately, but nurturing leads into customers could take a couple of months.

Don’t quit too soon. 

 

Why did my video ads fail?

Video marketing is new and the platforms are still being developed. A lot can go wrong with a video marketing campaign, but doesn’t mean it will not work tomorrow.

Video doesn't deliver a compelling message

Video ads depend on a good video. The video doesn’t have to be expensive, but it does need the following:

  • Strong opener (Headline) in the first 3 seconds
  • Identifies the problem
  • Give a solution
  • Gives Value
  • Calls the audience to action
No Offer

You have to give you audience a reason to take action. Once you have created an offer, it needs to be tested. 

The offer may not be good enough to get results. 

More Success and Failures

These cases studies will highlight our success but we have had many failures. You can read about those failures here

F&Q Why Campaign Fail

See how Ydraw used Marketing Hy to go from zero to millions in revenue

Ydraw is a sister company of Marketing Hy. I guess you could say that it all started here.

See Ydraw’s Case Study

 

Fixing what was broken and lowering the marketing costs of New Roads Behavioral health

Addiction programs can be very difficult. We decided to focus on clean up and SEO.

New Roads Case Study

Twin home experts consolidation and content strategy.

Jim and Dave had some of the best video and website content we have ever seen, but there was just one problem…

Twin Home Experts Case Study

 

Millions of video views to celebrate 50 years in business

Now foods had a set budget with a  goal of 1 Million quality views on both YouTube and Facebook. Here’s how we did it.

Now Foods Case Study