Marketing Campaign Failures
Marketing is a battle and you will have may failures along the way. Here are facts and frequently asked questions about failed marketing campaigns.
Why did our marketing campaign Fail?
This is a great question. Here are some of the reasons.
Lack of quality content
We can create the content for some clients, others we have to rely on the client.
The better the content, the better the marketing campaign.
If the content never gets created, a campaign will not move.
Leads were too expensive for the product
If the product or service costs $100 and your lead costs $110…we have a problem.
Not enough money to spend on ads
In order to drive traffic to your content, you need to have an ad budget. If the budget is too small, you will never get an return on investment.
$500 per month is too small
$1000 per month is a good start
$3000 per month or more is the best.
Quit too soon
Marketing does take time especially if you want to win at Search Engine Optimization. Companies quit too soon.
Everyone says that want to be on the first page of Google, but getting there is a totally different story.
SEO takes at least 6 months to 1 year to see good results.
Leads can be generated immediately, but nurturing leads into customers could take a couple of months.
Don’t quit too soon.
Lead Follow Up
Leads need to be nurtured and followed up with. It takes multiple touches to produce consistent buyers.
Slow follow up or no follow up are a great way to crush any online marketing campaign.
Some businesses do not like to follow up with leads.
Why did my video ads fail?
Video marketing is new and the platforms are still being developed. A lot can go wrong with a video marketing campaign, but doesn’t mean it will not work tomorrow.
Video doesn't deliver a compelling message
Video ads depend on a good video. The video doesn’t have to be expensive, but it does need the following:
- Strong opener (Headline) in the first 3 seconds
- Identifies the problem
- Give a solution
- Gives Value
- Calls the audience to action
You have to give you audience a reason to take action. Once you have created an offer, it needs to be tested.
The offer may not be good enough to get results.