The problem with blogging and creating blog posts is the fact that you can spend hours on writing and never get ranked. I have seen this with some of our clients. They have spent thousands on content creation and have hundreds of blog posts, but none of them are ranking.
Why is this?
Because they do not follow the formula. You’re being paid to know the formula.
From now on, I want to see 1500+ word articles that follow SEO best practices. Let’s jump in.
How to rank a blog post?
Ranking a blog post is something that every marketer needs to know how to do. You must learn how to write, rank, and optimize a blog post.
It’s hard, if not impossible, to hit that number one spot on Google without knowing the building blocks of a solid post.
You’re competing against people who study blogging all day long, so make sure you follow the steps that I am going to show you.
1. Why Should We Create And Rank A Blog Post?
To get leads.
Writing is an inbound marketing strategy.
Getting a blog ranked on page one of Google can take several months to years.
We want to generate traffic which turns into leads.
Here is a simple infographic that will explain the structure.
3. How To Research, Find, And Use Keywords
You need to do keyword research before you create your blog. You want to think and act like the user and figure out the keywords they will be using in their search queries.
Do not just write an article. Answer the questions your audience is searching for.
Use Google Keyword Planner.
Find keywords that people are searching for and answer their question.
It’s that simple.
Here’s a screenshot to show you what it looks like.
Pick the keyword you want to go after and start with a headline.
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“The headline is so critical that 73% of buying decisions are made at the point where readers come in contact with it. And 8 out of 10 people will read your headline if you make it powerful and relevant to them.”
After the headline, you jump into the opening paragraph or introduction.
Use the keyword in both places.
A combination of the keywords should be used throughout the article.
4. A Quality Blog Post Is Key
Your post has to be unique and contain useful content. Quality does matter.
The more you can help consumers the better.
Last week I was checking up on New Roads Addiction Center to see their progress. They’re showing up in Featured Snippets. Here’s a screenshot of what it looks like.
I usually do not reveal my little marketing secrets but today I am going to give you a glimpse into some cool little marketing trick we like to do for our sites and our clients. We are making these available to the public, but you have to contact us by email. There’s no order page for these.
If you want any of these marketing services I am about to show you, then send an email to firstname.lastname@example.org and let me know what ones you would be interested in.
Let’s get started with the list and then I will go into the details.
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Video Transcription ($2 a minute)
1. Search Engine Optimization. (PR, Backlinks and more)
Here’s the video transcript. Forgive errors I have this done overseas..:)
Hey. In this video, we’re going to discuss a little bit about search engine optimization and also a few little tips and tricks that I like to do whenever I’m trying to rank videos, whenever I’m trying to rank blog posts. I’m going to discuss a lot about search engine optimization today and I’ll show you exactly what we can do as a business as far as Marketing Hy can do for you guys. There are some tips, and tricks, and secrets that we use to rank things. Let’s go over this.
First thing I want to talk to you about is how to rank an actual article or an actual webpage. Okay, this is a big deal for a lot of companies. Search engine optimization has been around for a long time, but there are certain things that you need to do. You need to have great content and you need to have good back links. Let me explain what I did to get the rankings I got and then I’ll show you exactly how I got back links, what I did to push it up through the search engines. Hey, I’m going to jump over to incognito mode, so it’s legit. Video marketing services, okay.
What I did, I went out there to rank this article. I wanted to rank this page and see how fast I could push it to the top. I’m bouncing right now between page one and page two. Oftentimes, I’m position number three on page one. Sometimes I’m position number two. Now this will improve over time as I keep pushing it, but I did make some changes the other day which should take some good effect. I wanted to rank for video marketing services. It’s a very competitive key word. I was like, “Hey, if I can take the number one through three spot on video marketing services, that’d be a good spot to be.” The very first step is you create an actual webpage with video marketing services as the H1 tag. You can do that with WordPress and [inaudible 00:02:09]. Video marketing service is my H1 tag. I create a lot of different words, different combinations. Video marketing, video optimization, marketing services, right audience.
You can see how I designed this whole page, put a testimonial, and then I have a forum here, more information on video marketing services. Then you can see I have these links in here. I did a lot of bolding. I did italics. I did a lot of different combinations of the word video marketing services. Like I said, it took me about two months to start getting on page two, and now I’m hitting page one and I’m hitting page two. I hope to actually secure the position and then see if I can get to spot three, two, or one. Step one: you need to create good content. You can see they can come here. They get a checklist. It does give them a lot of great information. That is step one. The next thing that I do is I create back links. Part of getting your articles pushed or ranking your whole website, you have to get back links, whether you do that manually, whether you have somebody else do it.
Well, we actually have the ability to go out and do that for you. That is one of the services. We really don’t market it, but if you guys are in need of this service, we’d be happy to turn around and order this package. First off, I will get myself a press release, so you can see press release on video marketing services. I would then distribute that press release. We give you all these reports if you ever order it. We will do a guest post for that press release, so you can see here we did a guest post on these blogs. Then we will do a boost report where we’ll just do links back into the press release, things like that. Then also I will do a set of hide domain authority links to that article, to different spots on my homepage, and I will go after certain key words like video advertising, video marketing services. You can see we do a domain authority over here.
These five links we have to go out there and we get them by hand. This whole package is not easy to do. It takes a month or so, sometimes two months to get it all done. It’s very intense, but by doing this, we are able to rank almost any page we want. Now there are those really, really competitive key words that you’re going to have to order a bunch of these to make it happen. It’s going to take a year or so, but in the meantime, if you just have one type of key word that you want to go after, you can do it.
Now, it not only benefits you for that key word, video marketing services. If you type in video marketing companies, I am top position there. Got it. If you type in video marketing company, let’s see where. I’m usually top two there. I’m number two on that one. Video marketing agency, see where I’m at there. Number two. Okay, so it not only helps you on that particular page. It also can lift your whole entire website, so anything with video marketing company, video marketing services, video marketing agency, I found those are key words that I can go after. I can rank them, so let’s repeat. Step number one, what you’re going to want to do is create a page with 2,500 words on it. That’s a good number to go after. Make sure you’re using a whole combination of your key words. Make sure your H1 tag is your actual key word you want to go after.
Then turn around and you order a package from us where we will do back links, press release, or you can do it all manually. You can go out there and get your own back links. You can go out there and get your own guest logs. You can go do your own press releases. It’s up to you, but we do offer that if you are looking to get a quick boost. It takes a month and I spent, probably to do that package, it cost me $1,500 to do it all. It’s not like it’s cheap. It’s not $100, $200 service. It takes a lot of time, so plan on $1,500, $2,000, up to $3,000 for it. That is it. Hope you enjoyed. If you have questions, you can always call us, visit our site, marketinghy.com or if you need a video, ydraw.com. That is it. Have a good one.
Get The Best Local Citations With The YLocal Citation and SEO Service The ONLY All-In-One Local Ranking Machine Crush Local Competition & Rank in Google+ Local
Question…What is YLocal?
YLocal is an intensely thought out and effective ranking machine. Where 99% of Local SEO services fail, we excel. Our decisions are data backed, based on the crawling of 100s of 1000s of top ranking Google+ Local pages.If it doesn’t impact rankings head on, we don’t mess with it.
Data Backed: Based on 1000s of hours of testing & 3 years of campaigns.
Custom Campaigns: Thoughtful, non templated campaigns. We build uniquely for the client’s needs, niche, city. No campaign is ever the same.
Everything we build, is yours: Profile, logins, etc.
Citation Audit let’s you know what you need to fix to achieve local supremacy.
Robust, valuable citations, show Google you mean business. No thin, spammy B.S.
Durable, timeless local ranking strategy.
Syncs up perfectly with any organic link building strategy.
1. Full Citation Audit
The most important part of any Local SEO campaign is ensuring consistency, which is why every single YLocal campaign starts with a full audit.
Without this crucial step (that most cheap competitors skip), you’d be throwing money down the drain.
We put every campaign through this extremely detailed, time intensive process. We catalogue correct and incorrect citations, avoiding any duplication of efforts. This results in a fully detailed report, including a road map on how to repair incorrect citations most effectively.
2. Local Directory Citations
Local directory citations are the bread and butter of local. With our careful, manual submissions, we make sure you are in the BEST directories for your niche and market. This is not just a standard list of directories. Every single campaign is different and we leverage 3 strategies for determining which directories to submit to for that particular client.
Strategy 1: Ego directories – The most popular, traffic dense, authority directories. Strategy 2: Competitor directories – We take your specific keywords and find out what citations are important not only in your industry but your specific SERPs. Strategy 3: Competitor review directories – We scrape competitor review directories to find Google trusted directories.
We claim all the most important directories where possible, and provide detailed instructions for all others that should be verified by the client (some require a phone call for verification or other methods). Only live profiles are delivered, including all login info.
3. Rich Media Citations
Anyone can do plain old directory submissions, but to make them count, we beef them up with geo-tagged photos and videos, plus citations and links from rich media sources.
We create straightforward, Animoto style video slideshows, with music, pictures and text. These videos are optimized to the fullest extent, including geo-meta data. We then submit these videos to the top video hosting sources, creating high authority, legit links and citations.
Here, you provide us with 10, ideally relevant & branded images. We optimize, upload, and again optimize, including geo-meta data. We then submit these images to the top image hosting sources, creating high authority, legit links and citations.
4. Social Citations
In 2013 and beyond, social media is becoming more important. We make sure you’re ahead of the game and rounding out your citation profile by getting you awesome social citations.
In this module, we create careful, manual submissions, adding all media and content which again results in high authority, legit links and citations. We submit to powerful & authoritative social media sites.
We Also Offer Citation Clean Up
Do you check the data aggregators?
Yes, we visit Acxiom, Neustar Localeze, Infogroup, Factual and even Foursquare!
Do you fix all citations?
After 3 rounds of outreach, we typically are able to fix 70-90% or more citations. With that said, we don’t own or control these sites so there are times when we can’t guarantee they will be fixed. These sites are usually low-tier and have little impact on rankings.
What do you mean by a round?
A round is defined as a single attempt to correct your citations, whether it be outreach or manually fixing where possible.
Am I paying per business or location?
A business may have 1000 locations, and surely we wouldn’t fix all that for under $349. You are paying per location, or per NAP.
Will you add pictures / change around my existing profiles?
If you have the logins for the properties, we can change them up. The problem is almost no one does. If not, it’s much harder to get the stuff changed, and this obviously what we can do differs per directory so it’s not something that we “sell” as something we do on our sales page for the service. The chief thing that we’re mostly concerned about is the biz name, address & phone which is really what’s going to mess up your results if anything.
How do you get around doing phone confirmations?
Relationships mostly. We’ve been mailing directories for the better part of 2+ years. Day in, day out. They have come to recognize us, and are usually pretty accommodating for the most part. A small percent of directories are harder to cooperate with. Usually these types of places aren’t too important anyways in the grand scheme of things.