Fixing Our Sales Team. Scaling A Business With Facebook, Adwords, and Instagram Part 2

Fixing Our Sales Team. Scaling A Business With Facebook, Adwords, and Instagram Part 2

Last week we created Part 1 of scaling a business and within 10 days we immediately ran into a problem. Which forced us to scale back our ad spend and make adjustments to our sales force.

That didn’t take long… 🙂

That‘s business for you. Just when you think you have figured something out, another bottleneck arises. I have a feeling this is going to happen a lot on this Journey. Originally, I was planning on creating a 4 part series, but I think this is going to turn into a 10 part series. It’s important that you guys see our roadblocks and challenges.

Scaling a business, by increasing ad spend, is not as easy as everyone thinks. There are roadblocks, traffic issues, offer issues, funnel problems, shipping, etc.

So do not get discouraged when things pop up. That is to be expected.

The Problem With Our Sales Team

Each Friday I have my sales guy send me the total number of leads, new opportunities, wins, and losses. This last Friday was not great.

We have gone from producing 100 leads a week to 275+.

You would think if the leads more than doubled, the opportunities would more than double.

This was not the case. We had a slight increase in opportunities from the prior weeks but nothing like it should have been.

We overloaded our sales guy with leads and he did not have a system in place to keep track of everyone. New leads were not getting a called right away, and he didn’t have time to follow up.

That is bad.

High-ticket sales don’t just happen.

When selling a higher ticket item, you have to have a sales force that can call immediately and say the right things. For this, we needed a strict sales script.

Curtis and I have shied away from a sales script. Our policy was listening to the prospect, identify the problem, and give the solution. We were there to help.

This works great when you have years of experience. It doesn’t work so well when you have a new salesman.

Here is a look at our script. (Ydraw Salesman Script Policy and Procedures.) It’s simple and there are instructions on how we want the prospects to feel.

Once the script was completed, it was important for the leads to be called immediately.

Value per lead drops every minute that passes after the lead is generated. You want to reach them while they are looking at your website.

Why?

Because your ability to create an opportunity diminishes as time passes. Contact rates drop over time and lead qualification rates drop over time. Plus, it’s harder to catch the lead at an available time.

As time passes, that individual may forget or look for other solutions.

This is where my competitive spirit kicks in. I can’t stand the thought of someone going to one of our competitors just because we did not follow up.

I have found that Insidesales.com does a great job of educating sales teams. Here is a link to one of their ebooks, The Ultimate Revenue Engine.

How Sales Reps Are Failing

Sales are not easy and we all appreciate what they do. They are the life-line of the company. Here’s some great insight from a marketer at Inside Sales.

“The average lead response time for a sample of 3,068 sales teams at 38 hours 30 minutes. The same study showed that the average number of contact attempts was just 1.36.

There is a reason why this level of response is inadequate.

Lead response research done by Dr. James Oldroyd, shows that the odds of reaching a new sales lead drop over 10x if you wait longer than the first hour of shown interest, and the odds of qualifying that lead decrease 6x.

InsideSales.com shows that at 1.36 contact attempts, a business only contacts just over 40% of leads.

Sales Reps, have to do better if you are going to scale up on leads.

This was our problem. We increases count form 100 to 275. This caused an overload.

Here’s how your sales force can fix the problem.

1. Use your CRM software

We use Infusionsoft as our CRM. They provide a lot of tools you can use to keep track of leads, opportunities, and closing. Use it.

2. Take Notes

When dealing with a large number of opportunities you have to take notes and keep track of conversations.

I can’t tell you how many times I get a phone from a prospective client asking me to recall our conversation 3 months earlier.

Notes make you look good.

3. Set a follow-up date and make them commit

Make sure that each and every conversation you have ends with some type of challenge/commitment.

“People change no faster than they make and keep commitments.”

Meaning as people commit to the next phone call or the next action, they are that much closer to becoming a customer. The more time they with you and your product, the better it is.

4. Make 6-10 Contact Attempts (lots of touches)

I am busy, and I am a businessman. When I am looking to purchase a new product, I have found it takes about 10 to 12 touches.

This might be too much for some people, but all I know is my purchasing behavior likely matches a lot of others.

For example, I’ve been looking to buy a new couch for my office. I found the perfect couch 45 days ago on Amazon. But I kept shopping. I wanted to find something that was a little lower in price.

I have looked at that couch online at least 7 times, I read the reviews, I compared, and I looked for other deals.

This is a normal buying cycle for me. I do it with everything.

Finally, yesterday morning I woke up and bought the couch.

You never know what the buying cycle of a prospective buyer is. So it’s best to follow up 6 to 10 times.

Or better yet…go until you get a definite Yes or No.

5. Call The Leads Within The First 5 Minutes

The quicker you call the higher your chances to turning a lead into an opportunity.

I can’t tell you how impressed people are when you follow up quickly. If you can call the prospect while he is searching for your product or service, you can answer any of his questions and resolve his doubts.

So there you have it…

This was the first roadblock we faced with scaling our business. It is not completely fixed, but we will get there.

Until next time…

If you liked these types of articles, let us know. We love advice. If you have ideas that you can share with our readers, leave a comment.

Thanks for reading. More to come.

Fixing Our Sales Team. Scaling A Business With Facebook, Adwords, and Instagram Part 2

Scaling A Business With Adwords, Facebook, and Instagram Video Ads. Part 1

Scaling A Business With Adwords, Facebook, and Instagram Video Ads. Part 1

I am excited to finally get this project going. Are you ready to start scaling your business? We are going to show you guys how to scale up your business using Facebook, Adwords, and Instagram Ads. Especially Video Ads.

When I say scale, I mean increase ad spend which will, in turn, increase your leads.

More leads equal more sales for you business.

This is part 1 of a 4 part series so keep an eye out for the other blog posts. This could turn into a 10 part series. I will keep going as long as you guys keep reading. Feel free to ask questions, make comments, and share this article. There are businesses that need it!

A lot of people have a problem with scaling. It can be really nerve racking and it takes a leap of faith: Faith that you have the right offer, faith that your product brings value, faith your funnel is set up correctly, and faith your message will bring conversion.

The reality is, you could bomb and lose money.

But…

That should not stop you from trying. You have to take a risk!  If you want to grow your business, scaling is a great way to get rapid growth. It may take testing and tweaking. So make sure you are ready mentally to do this.

We know this first hand. Case and point!

Many of you know, Yinc does marketing for all types of businesses. We like to focus on video marketing but many of our clients need a lot more then just video ads.

We are currently working with a business that is ripe for scaling. Our cost per lead is around $1 and our cost per customer is around $9.

Their average customer spends around $70 on their first order, which puts us at a $61 gross profit.

On the surface this looks amazing. The numbers above are definitely scalable, but the company is basically breaking even. They have a net profit margin that is so tight that we have not convinced them to scale yet. This is where the Lifetime Value of a customer comes into play. If their customers order more product, instant profit. But they have to be willing to break even on that first order.

Like I said…it’s not easy.

During this process, you will learn about your product and offer. Take what you learn and make adjustments. It’s also important that your adjustments are made quickly. If you have a web guy that takes weeks to make a correction, you have problems. If you can’t create a Facebook audience in a hour, you need help. If you have no idea how to create an Instagram ad, you better educate yourself or get someone who knows what they are doing.

This is not a game for beginners. You will lose money and quite before you become profitable. I see this all the time!

This is not to scare you. I just want to make sure you have the little things adjusted before you decide to scale.

The History Of Scaling Ydraw

We’ve come to the conclusion that we want to scale our Animation Company Ydraw.

Over the last couple of years we have been content with the growth and profits but we want to add another 100k a month in revenue.

One of the biggest limitations of Ydraw is that each video is customized. It takes a lot of creativity and human capital to create a Whiteboard Animation Video. It’s even worse with 2D and 3D animation videos. For us to scale perfectly, we would need to have a turnkey video in place or we have to find a lot of new talent.

We don’t know if we want to do this yet.

So once we increase our sales another 100K a month we will put a freeze on our ad spend and decide if we want to go on another hiring spree.

Where We Currently Stand

When I talk numbers, I will only cover Adwords, Facebook, and Instagram. The numbers do not include referrals, SEO, repeat business, referral partners, etc.

We’ll be discussing Ads and Video Ads only. All the leads are coming from Ad spend.

October 2015 Ad Spend (not a good month)

Adwords
Spend: $8,083
Leads: 81
Cost per lead $99.79
Click To Conversion Rate was 3% to 9%

Facebook and Instagram (Zero)

Last October we were running the following:

Keywords Search Ads (Adwords) : These are just simple keyword targeted ads.

Scaling-Your-Business-Search-Ads

Gmail Sponsored Ads (Adwords): These are Gmail ads that pop up on the Gmail promotion tab

Gmail-sponsored-ads
Video keywords Ads (Trueview adwords): These are YouTube display ads for specific keywords

YouTube In-Display ads

 

Video Placement Ads (Adwords): Hand picked YouTube videos that allow ads

YouTube In-Stream Ads

Retargeting (Adwords): Banner ads and video ads for visitors

Although we had great success with running Facebook ads, last October we had turned them off. We felt we needed to make some changes first.

Step 1: Scaling your online business. Online Marketing Assets

Do you have everything necessary to run an effective online marketing campaign?

You are going to need the following:

  • Website
  • Videos (30 second ad and a full length explainer video)
  • Banner Ads
  • Email Campaign
  • Website Forms
  • Adwords Account
  • Facebook Account
  • Instagram Account
  • YouTube Account
  • Conversion Pixels
  • Analytics Goals
  • Facebook Pixel

**you can click here for our full online marketing checklist**

Everything should be branded correctly and have links out to your landing pages. I have created plenty of video tutorials to help you. Just visit my YouTube Channel.

When scaling, everything works together. Traffic we get from Facebook becomes part of our Remarketing campaign in Adwords. Our Search traffic on Adwords becomes part of our Lookalike audiences on Facebook and Instagram. The likes and shares on Instagram become part of our Remarketing group on YouTube. The point it…It’s a full system.

The Assets above are the foundation. Do not go any further until you have everything in place.

For those who have everything, I would suggest revamping or double-checking your work or go down the full checklist which I provided above.

Ydraw’s Adjustments

After looking over our numbers I realized we needed to make some adjustments to the website. I knew this for some time, but I’m busy and I didn’t make time to for the necessary adjustments.

I know…STUPID!

This seems to happen a lot with business owners. We get caught up in so many different things that we neglect making necessary adjustments; especially if things are going great and you’re making good money. It’s human nature to keep the status quo when all is well.

Our number 1 goal for the website is to collect a lead. We want their email address or we want them to pick up the phone and call. Calls have a much higher closing rate, but a lot of people are in research mode and will only leave their email.

That is ok.

Once we collect an email address they enter our Email Campaign.

Our website was ok at the time, but was random and lacked a clear call to action.

Plus, there were a couple of issues on Mobile that needed to be fixed.

Over Thanksgiving break we went to work on the website. The updated version would have a clearer CTA and would eliminate a lot of the clutter.

Basically, we simplified.

Our website contains:

Below I will give you the results.

But first, I want to go over the numbers.

Numbers You Should Know:

-Cost Per Leads
-Cost Per Customer
-Closing Percentage
-Profit Per Sale
-Life Time Value Of A Customer

If you are losing money every month, one of the numbers above is messed up.

Cost Per Lead is different for everyone.

If your industry is highly competitive you could be spending $50 dollars a click which could turn into a $500 cost per lead. This is not uncommon (Attorneys are known to spend this type of money on leads).

At Ydraw we can afford to spend $150 to $300 per lead or $2500 a customer, and still come out on top. You may only be able to spend $3 a lead.

Just make sure know your numbers.

Obviously, the name of the game is to get the lowest cost per lead.

We will get into this later but if you can only spend a couple of dollars to generate a lead, Adwords might not be the best place start. I would look at Facebook or Instagram. You will have difficulty reaching your goals with Adwords unless you find a way to increase your prices and profits per customer.

Either way, you have to test it.

Dan Kennedy says, “He who can spend the most per lead wins.”

Russell Brunson is always preaching that it’s ok to break even to obtain a customer. He will even lose money because he knows profit’s are made further down the funnel.

The Lifetime Value of a customer is important.

Fast forward to Jan 2016

It was time to start scaling up. The new website was up, Instagram ads were working and our Facebook strategy was in place.

Adwords

Spend: $8,185.35
Number of Leads: 117
Cost Per Lead: $84.62
Click to Conversion: 5.69% to 10.53%

Facebook and Instagram

Spend: $4665
Number of Leads 446
Cost Per Leads: $10.45

As you can see, the website adjustments made a big impact on our conversions. We saw a 35% decrease in Cost Per Lead and close to 87% increase in Click to Conversion.

You will also notice that Facebook and Instagram campaigns really added to the number of leads.

Our Cost Per Lead is way lower on Facebook and Instagram, but those leads are not as high of quality as Adwords.

There is a difference between people who are actively searching and people you interrupt. Facebook and Instagram are interruption techniques. Meaning they are not actively searching for our product or service.

There is a longer sales cycle, but the ROI is still big.

What I love about Facebook and Instragram ads are the shares, likes, and comments. Here is the Instagram video ad we are running.

 

 

Take note of the comments and shares. This is powerful because we are getting free customers. When one person sees our ad and thinks their friend needs it, they share the ad.

This is like an instant endorsement.

These are factors that are extremely hard to measure. All I know is that things are working.

For example…

In one day Wes, our sales VP, had $18,000 in sales from Instagram Ads.

We spent around $150 on ads that day. The whole month of January we spent $4665 on ads for both Facebook and Instagram.

I do not have the exact amount of sales that came in from Facebook and Instagram, but it was a lot (still trying to track them more effectively).

These are exciting numbers.

The Plan Moving Forward:

Over the coming weeks I plan to increase ad spend by $3000 and make some more adjustments.

The goal is to lower or maintain the same Cost Per Lead.

Here are some key factors that contributed to our success in the month of January.

  • New Website Design
  • New Facebook and Instagram Video Ads
  • Lookalike Audience Created from Conversion
  • Increase Ad Spend

I will create a separate blog post about Lookalike Audiences because I think Facebook changed their algorithm a few weeks back. It was a good change because their effectiveness increased dramatically (more to come).

In the meantime, good luck scaling your ad spend. If you have questions, feel free to reach out to me. I would be happy to discuss your business.

I am excited for what 2016 holds.

Happy Scaling…

Thanks for reading.

Scaling A Business With Adwords, Facebook, and Instagram Video Ads. Part 1

You Hired The Wrong SEO Company Now What?

If you are reading this article it is likely that you have hired the wrong SEO marketing agency or you are getting that feeling that something is a little off with your marketing agency.

Don’t be too hard on yourself, because the odds of picking the right agency is about 1 in 10. The odds are not in your favor. Here is a simple Webinar where we discuss what to watch out for.

 

A Robot Translated this so ignore any errors.

[Start of video] [Beginning of recorded material]

You Hired The Wrong SEO Company. Now What Do You Do?

 

Jace:  Hey guys. This is Jace over here at Yinc marketing, bringing another podcast video, so what we’re calling them. So, today we’re going to be talking about how to protect yourself from hiring the wrong online marketing company. And I wrote this article, you’ll see on August 12th.
Also Neil Patel, for those of you guys who don’t know him, he came out with a great article we’re going to go over a little bit of that today. Right here, Don’t get fooled: 17 questions to ask before hiring an SEO Company. So, how this came about was a couple of weeks ago I had a friend give me a ring. He runs a pretty big company and he wanted me to look into his business and see what was going on. I get these types of calls all the time and 50% of the time the SEO company is ripping off their customer.

The other 50% of the time the SEO company or online marketing company is really trying hard to make things work. They just need a little help or a couple of ideas to help.

I asked him a few questions.

He had a feeling they were getting ripped off, they weren’t getting their value for what they were paying. So, I went up there to discuss what this company was doing for them. Well, They didn’t have an e-mail campaign, they didn’t have a good SEO, they didn’t have a content strategy, just zero.

And this happens more often than not. So I came back and kind a created an article talking about that. Then Neil came out with this one. So we’re going to run through it, and hope this helps you guys hire the right company. So first of I got Wes here. Say hi, Wes.

 

Wes:   What’s up guys?

 

Jace:  So Wes here. Wes, can I, say that again. Say what’s up.

 

Wes:   What’s up guys?

 

Jace:  Okay, I can hear. It wasn’t on my ears. Okay, so I’m going to hit the odds. Wes is going to hit the evens. If you have any questions you will have to send us an e-mail. Okay, so first of how would you improve your online search rankings. So what Neil is saying is here ‘Ask these questions.’

So the very first question is ‘How are you going to improve my rankings?’

You should always ask that. They better have a plan. So number one if any company comes to you make sure they have a plan in place of how they plan to improve your rankings. It’s not just hey it’s going to happen.

 

Wes:   Okay 2.How you make me informed of changes you make to our website? This is just a key of any communication too. There is obviously a technical site of SEO so they are going to go in, maybe change some sitemaps, adjust some coding to make sure you’re getting basically read by Google easier, and just make sure you’re informed on that, so you don’t run on any other issues with other functions on your site.

 

Jace:  Okay, that’s a problem I see everywhere too. A lot of companies do not have good on-page SEO. So, a lot of times when we go into a company to help them out with their online marketing, very first thing we’re going to do is fix their website, fix all the problems they have get him indexed.

Okay, so 3. Past clients

Obviously whenever you’re going to hire somebody ask about their past clients, maybe call one or two of their past clients. So make sure they were doing what they told. Now, Neil, General Motors into it. With Ydraw we work with your fourth Oracle Procter & Gamble, all those big companies. But we don’t hand them out as references due to the fact they are busy, but we’re more than opened to give people any numbers and say ‘Hey, here is a client call him, talk to him, see what we’ll do. So, don’t be afraid to ask that question.

 

Wes:   4. Do you always follow Google’s best practises?

Now this is an interesting one, because we’ve had site in the past where we’ve had competition, basically buy bad backlinks for our site to hurt our ranking and Google. And so it took us a lot of time to go in and disavow those bad links. Basically I bring that up because there is a way to hurt your site if someone is buying bad links for it. And this is not, it isn’t unusual for us to see SEO companies going and do that. This is obviously your cheaper guys, or your little bit shady guys that will just go in and try and buy backlinks to get your rank up, rather than doing it the right way.

 

Jace:  And it’s very common even on big companies, it’s just the pressure to perform an SEO is pretty big. So they’ll fall into that problem.

  1. Which tools do you use?

I like to use what Google provides. Some companies have customized tools. I don’t think that’s necessary. If you’re like, whenever you hire an SEO Company they should give you access to your analytics, webmaster tools. If it’s a Word Press there’s analytics there. So you should be logging in and you should be able to see exactly what’s happening, as far as traffic do well. And I kind a recommend you to do that often.

 

Wes: 6.What types of SEO work will you do?

Now, Neil Patel adds least three of the technical off-page and on-page. The technical I mentioned earlier, that’s going in changing some coding, making sure Google can crawl your content. Off-page- that is your inbound links. And what we’re seeing recently is Google is a lot more concerned about social links and social shares. So something to be aware of and then to unpage it your content. Your SEO Companies should be creating content if you want to have success.

 

Jace:  Okay, 7.This is a big one. If any company guarantees you #1 rank, go the other way. They can’t. They cannot guarantee that they are going to rank you on page one. Okay, it’s not hard to do on certain keywords. Yeah, they might get you on a crappy keyword, but the reality is SEO takes a lot of time. So, if they say they guarantee anything, you know you’re dealing with the shady internet marketing company. You’re up Wes.

 

Wes:   Alright. 9. Payment structure, or did I skipped one?

 

Jace:  8, you’re 8. How often will you report…?

 

Wes: 8.So, how often will you report on your work, and what will it look like?

This should be happening at least once a month. If you’re a company that needs a more often, make sure that you’ll find an SEO Company that will work with you and report weekly.

 

Jace:  Yeah, weekly’s not a problem. Now, if you want them to report more, you’re wasting their time.

  1. Good payment structure.

Okay, this is actually pretty important. If a company comes to you and they say ‘Hey, we have a great service that offers $250 a month’, you know you’re getting scammed. Okay, nobody is going to work for $250 a month. So, that’s one of the things, I see that often. There are so many companies out there, and you guys have probably got phone calls from a lot of them that say ‘Hey we’re willing to do your SEO for $250.’ It doesn’t work that way. You are not going to get the result and the opportunity cost is going to be huge. Like I mentioned at the beginning, that company we went and visited, yeah, they were spending a huge amount of money, but what was the worst was opportunity cost, of not getting it done correctly. Same thing, if you’re going to pay $200 a month, you might as well keep the money, because you are not going to get a good job. So, what should you expect to pay $100- $200 an hour, or what we have. We have a lot of companies that sign up. They get a full time employee that works solely on their business 40 hours a week. We charge anywhere from $5500, not for that. We also have packages like $1500, but anything lower we don’t mess with.

 

Wes:   10. How will we contact you?

So, this one just come to expectations. How do you want to be contacted? Do you want a phone call every month, a week? Are you an e-mail guy? What’s the best way to contact you? The only issue we’ve seen with this in the past is we’ll take on a client and then they’re impossible to get a hold of, and it just slows down having success. So if you’re going to hire company, commit to it, make sure you’re available, and then see the revenue boost.

 

Jace:  11. How will you work tie to other marketing efforts?

Obviously, if they are doing your in online SEO, they need to be tightened everything else, they need to know what’s going on. So, self explanatory on that one. And they need to be aware of your branding. So, just make sure they understand kind of the message you want to put out there.

 

Wes:   12. What happen if we terminate the contract?

Just know this upfront, make sure you have a conversation about that. The key thing here though is when you do sign up for an SEO service, understand this is a long-term play. This is something that takes time to have success with. You’re not going to see results probably the first couple of months. But, as Google crawls your site, says you’re creating more content and getting more links, that’s when you start to boost. Plan on this six months on a year. That’s a good time for him to look at.

 

Jace:  13.If you worked with penalized sites…

Okay, this came into play a couple of years ago when Google came out with an add algorithm, deindex a lot of pages, because of bad backlinking. So you may want to ask them have they worked with penalized sites. If they worked with a lot of penalized sites, it’s probably because they’re doing some bad stuff. So, this, I don’t know if this is relevant question. Who cares? If they haven’t worked with penalized sites doesn’t really matter. Do they need to know? Well the only thing you can do is go in and disavow them. So, and then get better backlinks.

 

Wes:   14. Are you up to date with the latest algorithm changes?

This is important. Obviously, Google’s changing things pretty consistently, but you never really know what the exact algorithm changes are. So, people can guess and say what they’re seeing, but the only two clear ones we’ve seen lately is make sure your site’s mobile friendly and get more social shares.

 

Jace:  15.How your team adapt to your strategy to my industry?

Obviously, they need to know about your industry. Common- sense. Next. Sorry that’s my phone.

 

Wes:   16. How do you determine if you’re successful?

Now, there is a couple of ways to look at this. Some companies care about links and what kind of traffic you’re seeing. With Yinc we’re more concerned with revenue. So, if you’re revenue isn’t boosting every month, we’re not doing something right. And so, it’s just the different mentality of what, basically what numbers were basing our success off.

 

Jace:  And you can rank like, a lot of people are ‘Hey I want page one.’ Well that might not add to your bottom line. So we’re really revenue ROI conscious. We don’t care really about rankings. If your ROI is going up and if there is, if you’re buying, if you’re spending money as long as you are making money. Then whether you are on page one or not doesn’t matter. But our goal is page one, it’s just more importantly is ROI.

  1. Why should you hire you over other SEO companies?

Obviously, there is a lot of good SEO companies, but most are bad case. I always call the 80-20 rule, the Pareto Principle. 80% of SEO companies are junk. 20% are going to be good. See which one fits you best. Okay, there are a lot of good ones out there. Some of them are better in certain industries than others. So, do your homework.

 

Wes:   And just to wrap things up for the conclusion, just a reminder, if you are outsourcing internet marketing it’s a long-term play if you’re working with the good company. To have success, marketing company has to basically infiltrate every part of your site, do upsells, you know, e-mail marketing. It takes the whole process. And so, like Jace said six months to an year to really see a lot of results happen.

 

Jace:  Okay, in case if you guys have questions obviously we always give a free consultation out there. So if you have questions about your business, if you have questions about our service, we focus on video, Facebook, e-mail, and PPC campaigns. Okay, so if you have questions let us know. My e-mail is jace@marketinghy.com . Wes, you can e-mail him at wesws@marketinghy.com, and we will talk to you later. See ya.

 

[End of recorded material]

3 Reasons Why You Should Be Using Landing Pages.

3 Reasons Why You Should Be Using Landing Pages.

Video Transcript

[Start of video Why you should be using a Landing Page. What’s stopping you?]
[Beginning of recorded material]

Jace:Good morning guys. This is Jace over here, at Yinc marketing. I’m going to put together a quick podcast, videocast thing, just to talk a little bit about landing pages, what I’m seeing. I’m still seeing a lot of clients, a lot of customers that are using landing pages. I don’t know why, but they are not. So, if you’re ever driving traffic from Adwords, if you’re ever driving traffic from video ads, e-mail campaigns, those types of things, you want to have a landing page set up, if it’s specific. Now, lot of times you’ll do like an e-mail campaign, while I will do these e-mails, that drives us to his latest and greatest blog. Okay, that’s fine, but if you’re actually purchasing leads on Adwords, Twitter ads, LinkedIn, Pinterest, YouTube, if you’re buying leads you want to drive them to a landing page. And here is why.
So, you take a look at my page right here. This is actually a blog. Let me show you a landing page that I created for a simple webinar. And you’re going to see..here it is. You’re going to see what kind of conversion rates you get on this. So, basically you hit enter. Here is the page. I mean it is so simple. Free webinar: Ydraw Yinc present how to tell your message and deliver it to the right audience. I am supposed to have a pop-up here. There is a pop-up that will pop just like this, usually within so many minutes and you can register your spot. So, if you look at this simple page that I just drove 44 visitors to. That was it, not a lot. I had a 63% conversion rate. It was a lot higher a couple of days ago. So, this was a test actually, just to kind a see what would happen. So what we did, I used Clickbank, ClickFunnels for that, came over here and created another landing page. So the other day we did a whole webinar on lead generation. We took one of our customers and did a seven-day campaign. It was a big campaign, but it was a seven-day campaign and we created 312 leads. So I need to adjust that. But, what we did we created 312 leads in the seven days. 90 of those were actually qualified. No, it was not easy to get qualified for this product. So, here is the landing page and like I said I’m testing. Something you want to make sure you do on landing pages is you never want to put in a background image that distracts from your headline. A lot of people ask you about the video background images. That can distract people from the actual headline. What you want them to do is check out your headline and then scroll down. Now, normally I would put my video higher, but on this when I’m just testing some things. So, it’s a landing page. Basically you have a headline, sub-headline, and then here is the video. Now, on this video I have after the video plays and we explained what we did for this client. You go down, you click Yes I want a free proposal, and there is a little more information. If they are like I’m not sure, then it talks about reasons why they do want to work for us. So, very simple landing page and go from there. Okay guys. So if you have any questions let me know. But remember any kind, any type of traffic you’re purchasing or buying, you need to drive him to a landing page, and on that landing page you need to have some type of offer, some type of value add. And that’s it. So whether you have ClickFunnels where you built by yourself, whether you use Unbounce there’s a lot of tools out there to create landing pages, just make sure you’re using them. Talk to you later. See ya.

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Landing Pages, Video Landing Pages, Facebook Landing Pages and More