The number one problem every one faces when running Facebook ads they ask are these working? Are they worth it? I think you should always be running ads wether you are branding or generating leads. You should always be running ads but it is important that you are running them efficiently. I have a list of metirics below that can help you determine if your Facebook ads are performing properly.
Your audience needs to engage with your ad. I will list different ways that your audience can engage with your ad
- Like your page
- like your ad
- watch your video
- comment on your ad
- Share your ad
- Click to your site
Biggest Factor To Your Ads Success Is Relevance Score
Now the question is What is relevance score. Relevance score is calculated on the reaction that your ad generates. The more likes, views, comments, clicks to site. The higher the relevance score. Facebook rewards you for creating amazing content. If you create content that isn’t engaging you are punished. Facebook won’t deliver your ad up as much and your cost of impressions will increase. Now if you create an amazing ad Facebook rewards you and your cost per impression will be cheaper. We highly recommend creating amazing content.
When you’re looking into your ad delivery. Never let your ad go over five on the frequency score. We generally don’t like to exceed five because we feel like we will starts over deliver. We know this because he always start to see a decrease in our relevance score. So once you turn off your ad you might ask what do I do now? What we do is we start to deliver up new content to these audiences. We might us booster post or showing the video we shot. Just keep your audience interested in continue to educate them.
Performance And Clicks
In this section we always we are missing look at the relevant score. Always make sure they’re open score again as in the 6 to 10 area. The next thing we look at an this section is the click through rate also known as the CTR. We like our click through rate to be around above %1.75 this tells us right up front before are relevant scores even released that our ad is performing properly. And then obviously depending on what your market is we like to have our clicks to site below a dollar. Sometimes we will let our odds go if they’re above a dollar but I just depends on your market.
The thing that you have to look at when determining if your Facebook ads are performing properly.
- Video percentage watched
- You have to see how long people are actually watching your video. We generally like to see anywhere from 15% and up
- Cost per view
- You have to ask what is my cost per view? We generally don’t like to pay more than 3 cents a view. If you’re paying more than that then the likelihood is; you need to change your audience or you need to remake a video.
- Is your video getting shared? It’s important that you are getting some sort of engagement on your video. If your audience is asking questions, if they’re tagging people in your posts.
These are some of the factors that we look for as far as seeing if your Facebook ads are performing. There are a lot of factors that go into determining if your ads are performing properly if you have any questions feel free to reach out to us. When all else fails just check relevant score !Don’t forget every market is different!
The Facebook pixel is one of the most important tools that you can have on your site. The Facebook pixel is so simple to install and takes just a few minutes to install. Below I will have a checklist on how you can install the Facebook pixel on your site.
Step 1 Create A Facebook Account
You need to create a Facebook ad account. You must have a Facebook profile linked to your ad account.
Step 2 In The Facebook Menu Click Pixels
Go into your ad manager and hit the drop-down menu and go and click on pixels.
Step 3 Set Up Pixel
Click on “Set up Pixel”.
Step 4 Copy And Paste The Code
Click on “Copy and Paste The code”. Inside of the box. The moment that you click on the box will open up to the code area.
Step 5 Copy The Pixel Code
Click on the box and it will copy the entire code.
Now paste this code inside in the header of your site. The installation of your Facebook pixel is complete.
The Benefits Of Installing The Pixel On Your Site.
After someone visits your website the pixel will record certain actions that your audience will perform and you will want to track. People view your products, possibly add a product to the cart, fill out a form, or even make a purchase, Facebook can track all of these events. You will be able to track this information and will have the ability to create specific audiences from your website traffic. And then you can re-target to these visitors with Facebook ads.
See ad performance
The pixel has the power to show you your ad performance. Facebook can track sells, video views, content engagement, and much more. You have the ability to see how many impressions, video views your ads have received. You can also see how many people engaged with your ad.
Advertise more efficiently
The pixel helps optimize your ads. What this means is that Facebook will deliver your ad to people that are more likely to engage with your ad or even take action. You obtain the ability to generate more leads on a small budget. The more traffic to your site the more likely your ads will generate more leads.
Measure return on investment
Facebook can Report to you the amount of conversions and the cost per conversion. If you can determine how much you can spend on lead this will allow you to calculate your return on investment. Is the concept of spending money to make money it is essential that you know your numbers for your business to grow.
If want to learn more about Facebook and how it can benefit your business check out our other blogs or feel free to reach out to us! Download our Facebook guide to get you started running your Facebook ads.
Top Benefits of Facebook Video Marketing
The value of top Video Marketing has been heavily explored in the past and nowadays businesses of all sizes have begun implementing video in their marketing campaigns. Video is a cheap way to get your message across and with Social Media platforms like Facebook taking full advantage of video to drive up engagement, it is only sensible that business and brands use video accordingly.
In the following article, we’ll be going over the top benefits of using your video on Facebook and how it has helped thousands of brands obtain killer traffic to their sites. In addition, we’ll be outlining some of the best tactics you can implement right now to put your brand on the map.
Facebook is the world’s biggest social media platform boasting over one billion users and while the organic reach of Facebook has dropped significantly over the past few years, their paid advertisement platform is one of the best available when used correctly.
Facebook is the second largest trafficked website and at any given time has more than five hundred million active users. In other words, there are roughly 500 million people right now on Facebook engaging in content from friends and brands alike. If you could only manage to obtain 1% of this traffic and direct it to your business, we’re talking about 5 million potential prospects visiting your brand. Now that’s impressive!
Another important factor that brands and businesses must take into consideration is that the world is moving to searching the internet through mobile devices. It’s estimated that by 2019 that mobile users will surpass every other medium of exploring content online. Facebook is Mobile friendly and with 1 billion people using Facebook from a mobile device every month, it only makes sense to utilize the platform to reach your ideal customer.
Facebook videos are mobile friendly and is quickly becoming the main means for users to watch video.
Video and Social Behavior
Another killer reason why Facebook video marketing is so effective is due to the fact that users have all the means to share the content in a flash. With ‘Share’ and ‘Like’ buttons right below your video, you can tap into organic traffic much quicker than other platforms. In addition, Facebook gives you more exposure if the videos are hosted on their platform, meaning you’ll reach further demographics a lot easier than Youtube videos within their platform.
Hot Triggers – Awesome CTAs
One feature that Facebook videos have that is lacking on Youtube is the embedded call to action. When loading up a Facebook video, you have the option to embed a CTA at the end of the video. What this means is that once the user has finished watching the video, a clickable CTA is posted in the center of the screen. Typically, it reads “Learn more” or “subscribe” and once clicked will re-direct the user to the designated page.
In other words, after you have engaged your users and grabbed their attention, you can quickly send them to a relevant offer to help drive up conversions.
Boosting Virality Potential
Now let’s get into the true potential of marketing on Facebook with video. The Facebook advertising platform is one of the best in the world. You have the ability to reach millions of viewers if you understand how to properly boost your videos. I won’t go into the nitty-gritty details of boosting as that is a topic all on its own, however I will provide you with a general overview on how it works.
We already established that Facebook will show you more “love” if you upload the video directly on their platform. However, while the organic reach is dismal, the boosting potential can create a landslide of traffic coming your way.
The way you do this is by creating ‘audiences’ within the platform. You select ‘interests’ (which essentially are your keywords) of which Facebook will give you an estimated reach. You can continue to refine your reach based on geographic locations, general interests, excluding interests from a general interest and much more.
I strongly suggest you take time to explore their advertising options as many people have managed to boost videos into the millions of views on budgets as low as $20 USD.
The ‘Like-Invite’ Feature
This option isn’t available for all pages, however for the most part if your Facebook page has fewer than a hundred thousand likes you could take advantage of this feature. Essentially the “like-invite” feature (I don’t know if that’s what it’s called officially) allows you to invite users to like your page if they ‘liked your content’ even if they aren’t a fan or a friend of your brand.
In other words, if you manage to create a viral video. Let’s say there are 5,000 likes on the video and your page only has 3,000 likes; that means that there are potentially 2,000 people who could become fans of your page. You simply have to go down to where it says “These many people liked this post” and select the ‘Others’ link. This will bring up a list of people who liked your particular post. You’ll quickly notice that there are options that says “Invite to page”, simply click that and you could have a new fan on your business page.
This feature has helped people build solid communities really quickly by creating engaging content and taking advantage of the paid advertisement platform.
The Bottom Line
Video Marketing is no longer the ‘future of marketing’, it’s what’s happening right now! Facebook has worked hard over the years to incorporate video into their platform and many brands have seen the massive benefits of this integration. Seeing that people spend more time on Facebook than they do on Google, should give you the motivation to start incorporating video marketing on Facebook right now.
People are social creatures and the latest statistics and trends are clear on the fact that the Facebook community loves videos. Tap into the power of Facebook Video Marketing today!