How To Set Up Your YouTube Channel For Conversions

How To Set Up Your YouTube Channel For Conversions

One of the primary reasons marketers run YouTube Pre Roll Ads is for conversions. They are trying to sell a product, service, or build a list that they can market to.

But

We have found that most businesses don’t even take the time to set up their YouTube channel. We’re going to show you how to setup a youtube channel correctly before we go into YouTube Ads. 

At the bottom of this blog you will find a simple video Tutorial that will get you started. That’s your first step!

YouTube Ads, of course, aren’t perfect. It takes some work, and many advertisers are disappointed when they run campaigns that don’t yield the expected results.

When I create blogs I worry that some of you may assume it’s easy. I’m guilty of wanting a quick fix and I am always searching for a system that will bring me riches without any effort even though I know it does not exist.

While not magical, YouTube Pre Roll Ads are powerful. They provide a way for you to deliver a customized message in front of your target audience.

Check out the YouTube Marketing Infographic

YouTube-Advertising-and-Why-you-need-to-be-using-it

 

Google doesn’t force users to convert. That falls on us!

One of my clients asked me, “Why didn’t his video campaign lead to conversions?” My answer is, I’m not really sure (I know what a terrible answer).

It could be so many different things. Including a very crappy product. A bad product is like being stupid. There is just no way to over come it…unless you’re ugly. Stupid and Ugly is the worse combination of all. It’s almost impossible to fix. Lol

Consider this your little warning. When you venture down the YouTube advertising road I want to make sure you know what to expect. My hope is that I can shorten your learning cycle and get you producing profits ASAP.

My last post covered the necessity to create an awesome video, one that will grab their attention. Today we are going to discuss the necessity to create a stellar YouTube channel.

Here’s what you will need to do.

1. Create a cover photo, icon image, Website link and Social Media
2. Link It up to your Website, Adwords, and Analytics.

Below is a great example of how your YouTube channel should look. You can tell immediately tell you are dealing with a Dentist. It’s clean, fun, and creative. They even have their slogan/value proposition.

How A YouTube Channel Should Look

Here are your sizes

Cover Photo: full size 2560 X 1440 px image

Your safe area is 1546 X 423 px.

Icon Photo: the little square image is 98 x 98 but Youtube recommends you upload a 800 x 800 px image for highest quality.
After you have created your images you can just hover you mouse over the image and two pencils will appear. Click on them to upload your images.

Next, Link up your Website and social media.

Adding your website and social media Icons is extremely easy. You will see a little pencil in the upper right hand corner. Just click on it and “edit link.”

Editing your YouTube Links

STEP TWO: Linking Up Your Website, Adwords and Analytics.

This can all be found in one place. First you will want go to your creator studio. Click on the channel and go down to the advanced tab.

linking up Adwords, Analytics and your Website on YouTube

Just start linking them up. Some of you will struggle with this because it requires that you put a code on your site. Google wants to verify that you own your site before they can link it.

Linking up your Adwords Website on Youtube 2

The reason you want to link up your website is so that you can drive traffic from your YouTube videos to landing pages. This is key!

YouTube Advertising With Confidence!

We will continue to dive into successfully converting with YouTube ads. So far we have covered two steps.

1. Video
2. Youtube channel

Advertisers trying to sell on YouTube tend to struggle with the following:

• Reaching the right targeting audience
• Finding the right videos to play on
• Getting long-term, positive ROI

In the coming days we will cover the following

• How to locate your targeting audience
• How to get a Positive ROI
• How to Restrict Google from wasting your budget
• Tips and Tricks that will save your Campaign

At the end of the day I want you all to be able to run successful YouTube campaigns. Not everyone is going to succeed! But it’s not because YouTube ads don’t work.

One quick note. All YouTube ads are ran through Google Ads Words, now known as Google ads. It’s the same platform as Search Ads. It’s important that you linkup your YouTube Channel with Analytics and Google ADs.  

No. No. No. Your YouTube Video Ads Just Bombed – Video Marketing Tutorial

No. No. No. Your YouTube Video Ads Just Bombed – Video Marketing Tutorial

Behold the everlasting devastation of a Sprained Ankle

This sucks…It’s finally happened and it couldn’t be at a worst time. Miami camp is coming up. I woke up Saturday morning to play some 2 on 2 basketball. We needed one point to win the 2nd game and tie up the series.

I took my typical jump shot and that was it. Game over.

But wait…I ended up coming down on the foot of my defender and immediately hit the deck. Within seconds my foot started filling up with fluid and my anklebone turned into a softball. ME OVER!

If you have ever sprained your ankle, you should feel sorry for me. They hurt like the dickens (whatever that is supposed to mean). Once I got home I had about 5 hours of throbbing. I even asked my wife to hit me over the head with a baseball bat, but she declined. Which is funny because I know she has wanted to many times.

The point?

Just because you get hurt, doesn’t mean you stop playing the game.

Not every video is going to be perfect, not every ad is going to be a winner. We do get hurt. I can’t tell you how many times I thought I had the perfect advertising plan lined out, just to watch it fail.

Since I now have time on my hands I am going to create a series of blogs and videos to help you guys get your video marketing in place. I want to show you how I am getting qualified leads at $0.44 with video ads.

YouTube Video Marketing Proof That is Works

Just yesterday one of our clients came in and said:

“People are always calling from our video ads, lets increase our spend.”

I love hearing this because the same thing is happening to me. We are killing it with video.

But, this is not always the case. I have another client that has not taken the time to set everything up. They are not willing to do the little things that drive sales and leads so we continue to send them views. They are happy, but I am not.

They spend $500 a day on ads and I know they are not performing like they should. They are one of those bigger corporations with a lot of money to waste.

Their video sucks, their YouTube channel is a disaster and I can’t get them to change anything. I can’t even get them to link up their website to their channel. It’s crazy.

If you can’t link video marketing to leads, sales, customers and revenue…Your doing it all wrong.

So lets get started.

1. Video

If you are going to run YouTube ads or you just want people to listen to your message, you need an amazing video.

The first 5 seconds has to grab their attention and the next 30 seconds has to keep it.

“You want to communicate with an audience that suffers from ADHD. You have five seconds to hook their interest and 30 seconds until they decide they’re done with you. How do you do it?”

Last week I spoke in North Carolina at a Marketing Conference. I usually like to hand out a couple hundred dollars in cash. It makes for great entertainment. I do this for a reason. It grabs attention and people won’t forget it.

Here are the slides if you want them.  http://marketinghy.com/wp-content/uploads/2015/05/Video-Marketing-Presentation-2015.pdf

Shameless plug (If you ever need a handsome, entertaining, well educated, speaker that hands out cash…I’m your guy.

I like to use the acronym AIDA

ATTENTION, INTEREST, DESIRE, ACTION (CTA)

Or

HEADLINE, PROBLEM, SOLUTIONS, CALL TO ACTION

So your first step is to get a video. If you have one already, make sure it is good.

Arnold Schwarzenegger just launched a video campaign for a Charity and he nailed it. Just pay attention to the dumb little sequel comment (that’s funny).

Long Version

Short Ad Version.

These are so right in so many ways. They have call to actions, their YouTube channel is optimized, it’s entertaining and grabs your attention from the very beginning. He gets two thumbs up, but more importantly he is going to get some huge results.

In the following days (weeks) we are going to show you how to get results.

1. YouTube Channel Optimization (linking your channel)
2. Video Optimization and how to hit page One of YouTube and Google in minutes
3. Video Ads (Hacks that will give you a 10 X return)
4. Script Writing techniques (Copywriting 101)
5. Annotations, and New YouTube Cards
6. How you can Buy Video Traffic for a couple dollars a day.
7. How to capture leads from your Videos

Get ready, because this is going to be fun. I am in a 10-day rehab process so lets see if I can get all of this done in that time period.

Peace out!

Jace Vernon

PS. You guys are awesome! Thanks for reading about our Video Marketing Failures and Successes. We hope you enjoy Video Marketing 101

7 Ways YouTube Pre-Roll Ads Can Generate Business

7 Ways YouTube Pre-Roll Ads Can Generate Business

You know those annoying little commercials that pop up in front of YouTube videos? I know you have seen them.

The ones that you hate and can’t see to skip fast enough. Those special little creatures are what we like to call YouTube Pre-Roll Ads.

I’m still trying to figure out if I hate them or love them. They are just so convenient for lead generation and business owners.

What are YouTube Pre-Roll Ads? (often times call Truview ads)

They are 30, 60 or 90 seconds of pure bliss and opportunity for your business, as long as you create a good one.

The Pre-roll Ad Opportunity

• YouTube is the 2nd biggest search engine.
• Internet users watch almost an hour of web video every day
• Web video is growing and will continue to grow
• Everyone watches YouTube videos
• Video is the fastest growing form of ad format

I could keep listing things to try and convince you to get Pre-roll ads, but I will save the theatrics for another day. If you are not running them you should be, because in a couple of years the marketers will of ruin this medium like we do all the other ones.

Think Adwords back in 2001.

Targeting options with Pre-Roll ads

What makes pre-roll ads powerful? It’s the ability to deliver your story to a target audience. You can decide between location, demographic, placement, and keyword.

They also provide reporting to see what is working and what is not working. This will only getting better with time. Google continues to improve the platform and tracks everything consumers are doing which makes it better for us.

For example.

Lets say a personal injury attorney needs to find customers in the Las Vegas area. They would be able to run a video ad to people in the Las Vegas area, ages 35 to 65, on a YouTube video talking about personal injury.

Or

Let’s assume you have a Hotel in San Francisco and you would like to run your Video in front of 45 year old Males who have been searching for 5 star hotels in San Francisco.

This can be done.

This is not a perfect science yet, but over time the targeting is only going to improve. We can also track those who have watched our videos and run them banners ads or other videos ads as they browse around the Internet.

This is what they call remarketing. It’s another way you can build lists and keep track of those who have interacted with your product or service in one way or another. We will bring this up again

There are a couple of things you will need to consider when generating the perfect pre-roll ad.

Here are 7 Ways Video Pre-Roll Ads Can Generate Business

1. The Video

You can’t do boring nor should you. There seems to be this idea that any video will work. We strongly disagree. Bad videos or a poorly produced script is not going to help you. In fact, it could do the exact opposite.

The last thing you want is to make a poor first impression or damage your brand.

Like anything, you want to put your best foot forward. Don’t be careless and cheap. Yes we understand that your Uncle just bought a new camera and is willing to shoot your Companies video for free. Resist the temptation to be kind and cheap. Your video really does matter and needs to be customized for the YouTube setting.

We have found when a customer creates junk they tend to not use it because they know deep down it does not represent them well.

Here is a good example

We ran a simple little test on this bad boy and here are the numbers.

Test-on-Trueview-Video-Ads

2. Have remarketing in place

2015 is the year of the pixel and the bigger lists you can build the better. Remarketing allows you to send a pre-roll ad or banner ad back to a visitor.

You do not just have to sit around and wait for your visitors to come back. Go get them and bring them back, because you can.

Here are your Video Remarketing options.

Adwords-Remarketing-List

3. Target The Right Audience

There are a couple of tricks that will save you a lot of money with Pre-roll ads. You can’t just dive in without targeting your audience.

You have age, gender, topics, interests, location, and placement. You also have the ability to exclude certain demographics.

There are a lot of different choices that you will have to play around with.

3. Tell Your Story

By telling your story people are able to see a different side of your business. It’s personal and a great way to let others know what you’re all about.

4. Limit Mobile (have caution)

Although mobile is popular and continues to grow it can be a big click waster. I will reduce the cost per view by 30% on pre-roll ads.

5. Build Out Your YouTube Channel

This last year Google allowed you to link your Website up to your YouTube Channel, which in turn opened the door for, better lead generation.

Treat your YouTube channel as an extension of your website.

6. Set Up Annotations (links out)

Drive your traffic away from YouTube to landing pages with Annotations.

Every video you create needs to have a purpose and a Call To Action. Make them an offer and drive them to it.

7. Test And Track Conversions

You want to make sure you have some sort of tracking in place. I understand that companies have different goals. Some of you may need leads others may want to increase brand awareness. Both will work.

We have found some unique results with YouTube Pre-roll ads. One of our clients did not get a lot of leads, but they saw a nice increase in their search traffic.

So don’t give up too quickly.

By running and creating YouTube Pre-roll ads your able to drive video shares, new channel subscriptions, and create a lot of buzz about your product or service.

Try It.

You might find out that you love YouTube Pre-roll ads.

7 Ways Pre-Roll Ads Can Generate Business

Call-To-Action-Yinc-Marketing

 

Video SEO Stuff.

You’re Not Getting Enough Video Views. Let’s Fix It!

You’re Not Getting Enough Video Views. Let’s Fix It!

You’re Not Getting Enough Views

My Friends,

It has been a couple of weeks but it has given me some time to come up with something amazing. So far Ydraw has created about 940 different types of videos.

That is 940 stories, 940 different messages, 940 calls to action. It has been an amazing ride and we hope it will continue to grow. We love our clients and hope they have huge success.

But it is not all happy tears.

NO…It’s not!

In fact, there is one problem that keeps popping up.

You’re Not getting Enough Views.

A video needs to be seen and heard before it will produce the results and this does not happen without a bit of effort. Sure, you will get an occasional viral video, but this is extremely unlikely.

How unlikely? Put it this way…

You might have a better chance of winning the lottery than becoming a big YouTube sensation. If your video gets 1000 views, you are in the top 3.1 percent. If you get 10,000 views, you will enter the domain of 0.3 percent.

Don’t let this discourage you, because video marketing is all about quality not quantity. It’s by far better to have 5 qualified viewers than a million unqualified. If getting views created customers, then I would buy a million video views from click farms in China.

How do I know this?

Let’s move on…☺

I want to show you how you can get qualified views at an extremely low cost. You have your video, now it’s time to get the customers.

Run ads on YouTube.

I have been harping on this for the last 6 months. Before long it is going to get too expensive and the ROI is not going to be there. It happened to Google Adwords and it will eventually happen to Video Ads.

Marketers tend to ruin everything. We will all jump on board and drive up the price. Just last week I saw about 5 other network marketers start pushing YouTube Ads.

It is the next big thing, so you will want to get started.

The Cost?

8 to 15 cents per view.

I have created a simple How To Guide that will teach you how to exploit this secret source for high converting laser targeted, low competitions traffic.

Plus, I have a couple screen shots to show you some results.

You can get it here. (although I said it was simple the blasted thing took me all day to create, so make sure and use it.)

How To Drive Laser Targeted Traffic To Your Videos

We also have created a Video Marketing Academy for those who want to tackle video ads on their own.

Not only do we tell your story…We help you get it out there.

If you still do not have a video, then you need to start there. Telling your story is step number one. Ydraw can help with that.

Call-To-Action-Yinc-Marketing
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5 Ways to Rocket Launch Your Video Advertising.

5 Ways to Rocket Launch Your Video Advertising.

Are you looking for ways to drive traffic, leads, and customers with Video Advertising? That is what we help companies do every day. We have generated a simple guide that will help.

5 Ways to Rocket Launch Your Video Advertising.

Welcome…

Do you know the biggest mistake marketers and advertisers make when launching a video marketing campaign?

We are about to give you hint: it’s not what you thing it is. It not about the style. It’s not about the company who creates your video. It’s not about how much you spend. The biggest mistake is so easy to make it can actually be seen on your TV every single day.

Have you guessed yet?

It’s not standing out.

The absolute worst video ad is one that does not stand out. It’s the ad that everyone skips so they can move onto their YouTube watching.

In Video Marketing you have 5 seconds to grab their attention and another 30 to make sure they keep watching. We want to help you get the absolute best ROI and we’ve created this short guide to give you 5 proven video techniques to make sure your video ads are getting noticed.

It’s Time To Learn

5 Ways to Rocket Launch Your Video Advertising.

Call-To-Action-Yinc-Marketing

Why Jimmy Fallon is Winning with Video

He’s winning YouTube.

Jimmy Fallon recently took over the Tonight Show. Now I don’t actually mean super recently, but he’s definitely only a few years into the talk show biz. But what’s great is that he was given the show and has brought it back to its former glory. I give his days on Saturday Night Live the credit. They know how to write catchy short videos that are perfect for YouTube, think The Lonely Island.

This has allowed him to create some great video segments for his show which then go viral on the internet. One of the best bits that he has created are the lip synching competitions. These are great to watch, you don’t even have to see the actual show to appreciate these. Just check out his YouTube channel and you’ll spend hours on there watching celebrities fake sing to popular songs, and they just get crazier and crazier as they go.

My favorite is Emma Stone or Joseph Gordon-Levitt. If you haven’t seen them before, here you go.

These have become so popular that Spike even gave him a spin off TV show. It just premiered about a week ago and has some pretty amazing clips from it already. It’s hosted by LL Cool J.

He’s also started to have celebrities do other singers impressions. See Christina Aguilera do Britney Spears or Ariana Grande do a pretty good Celine Dion impression.

He created the “Ew” video which people can’t stop quoting. And he even started hashtag wars. We all know people loved to hashtag everything they do in their daily lives but Jimmy Fallon took advantage of this and now it’s hilarious to say ironic hashtags in real life. They don’t even posted it on social media but verbally say, “hashtag workflow,” or whatever else they feel like hashtagging.

So what can you learn from Jimmy Fallon? Everything.

Just visit his YouTube channel and search through it. This is how you should be creating your videos. They need to be funny, original, and serve a purpose to your audience. He has also created a video specifically aimed at the YouTube audience to subscribe to his channel.

Make your videos fun. Make them funny. Make them unique. Make them watchable. And make them shareable.