Why You Should Be Running Instagram Video Sponsored Ads

Why You Should Be Running Instagram Video Sponsored Ads

I am loving Instagram video ads and I am going to take up the next 20 minutes of your life to give you a detailed explanation on why I love Instagram video ads and why you should be running them.

My job is to help you get more leads, sales, and customers. Your job is to test what I am teaching and see if it works for you.

So let’s jump in.

Why Instagram Sponsored Ads?

Instagram has been on the scene for a few years now. It was created by Kevin Systrom and Mike Krieger back in 2010. Their platform ended up taking over the world, so Facebook bought them for a small sum of 19 billion. Chump change for you and me.

Over the last couple of months of running Instagram ads, I am now beginning to see why Instagram is so valuable. With Facebook’s expertise in ads, and Instagram’s users, we have the perfect platform for video advertising.

Let me show you what I did.

1. I created a 30 second video ad. (whiteboard style)
2. I created an audience (200,000)
a.  Marketing Director (job title)
b. 35 – 55 years old
c. United States
3. Upload the video to the Facebook Ad Platform and let it run (see the video below on where I walk you through this setup step by step).
4. Followed up with the comments and shares on my ad.
a.  Interacted with users directly on Instagram.
b. Took down their handle names for future posts.

This is what the ad looks like.


 
I am going to walk you through the process step by step on How to Set Instagram Video Ad   You will use the same platform that you use for Facebook ads. No longer do you have to use Power Editor.  

1. Create the Assets for your Instagram Ad

If you are going to run a video ad you obviously need a simple 30 second ad. Below are some examples of Instagram Video Ads that we have created. No longer do you have to worry about the size of the video. You can edit the video in your standard 16:9 ratio. It just has to be 30 seconds or shorter.   Like everything else, make sure you customize the video to fit the platform. A 15 second TV commercial may or may not get good results on Instagram. I am always mentioning this in my YouTube articles.  
 
You can create Instagram ads using ad creation.  
 
You’ll create Instagram ads the same way you create Facebook ads. All you need to do after creating your ad is make sure that you’ve selected Instagram in the “Ad Preview” section. However, there are a few things you’ll need to know before you start creating Instagram ads.  
 
Preparing to Advertise on Instagram. 
 
Do you have an Instagram account you’d like to use to run ads?
 
*Yes, I have an Instagram account.
 
Since you have an Instagram account, you’ll want to add it to either your business manager or through your business’ page settings.
 
*No, I don’t have an Instagram account.
 
If you don’t have an Instagram account, you’ll need to use your business’ Facebook page as the voice of your Instagram ads. You must have a Facebook page to run ads on Instagram.

2. Creating Your Instagram Ad

Choose an objective from the list.
 
Keep in mind that only the following objectives will allow you to create ads that will be eligible to appear on Instagram. Send people to your website (Clicks to Website), Increase conversions on your website (Website Conversions), * get Installs of your app (Mobile App Installs), get video views (Video Views).  
 
Instagram Sponsored Ad Creation

3.  Next to Campaign Name, add a name for your campaign or use the default name that appears.

 

Campaign Name
 

4.  In the targeting section, create an audience for your ad.

 

You can choose audience characteristics such as age, gender, interests and more. Learn about the targeting options available and tips on choosing the right audience for your ad. Spend at least 20 to 30 minutes creating the right target audience. Age, Job Titles, Interests, Groups, Purchasing Behavior, etc. The money is made in the audience.
 
How to select the right instagram audience
 

5. In the budget & scheduling section, you can choose a budget and set your ad’s schedule.

Set your budget and schedule. If you choose, you can set a manual bid by updating the “Optimize For” and “Pricing” sections with your preferences. Set your ad’s bid.
 
Set Budget For Instagram Ads Set Schedule For Instagram Ads
 

6. Next to Ad Set Name, add a name for your ad set or use the default name that appears.

 

In the media section, choose the type of creative you’d like your ad to include.
 
Upload Your Video Instagram ADs
 

7. In the text and links section, choose a Facebook Page to represent your business on Facebook’s News Feed.

 

Below “Instagram Account,” choose an Instagram account. If you haven’t added an Instagram account through Business Manager or through your business’ page, click Add an Account and follow the steps to set up your Instagram account.

8. Give your ad a Headline and Text.

Click Show Advanced Options to choose a call-to-action button for your ad. Below “Ad Preview,” you’ll see all of the placements your ad will be shown on. By default, all of the placements will be selected. It’s recommended that you run your ads on Facebook and Instagram at the same time. However, if you’d like to only show your ads on Instagram, click “Remove” next to all of the placements except for Instagram.
 
Ad preview Instagram Once you’ve completed your ad, click “Place Order” in the bottom-right corner. **With Instagram ads you can add more to your text. I would also suggest adding hashtags. Here is an example of an Instagram Video ads. It’s our Ydraw Pants Video.  
 

Dentist Still Image Instagram Ad

How To Set Up Instagram Sponsored Video Ads (Video Tutorial)

Now it is your turn. If you have no Idea what you are doing and need help, we do offer this service to our clients. We would be happy to set up a free consultation.

Hope you enjoyed…

Why You Should Be Running Video Instagram Sponsored Ads

5 QUESTIONS TO ASK IF YOU PLAN ON MARKETING YOUR DENTAL PRACTICE ONLINE.

5 QUESTIONS TO ASK IF YOU PLAN ON MARKETING YOUR DENTAL PRACTICE ONLINE.

A Simple Guide That Will PROTECT Dentists And Orthodontists From Getting Ripped Off.

You’re Getting Bombarded!

We get it…We know you’re bombard daily with people trying to earn your online business. Doctors, Dentist, and Orthodontist are the perfect target.

You have money and can afford to pay online marketing companies a nice chunk of change. Or at least, that is what everyone assumes.

Here is the big tragedy.

Most of you have ended up purchasing a horrible service that will will not get you any results!

It’s not your fault. How are you supposed to know what is working or what isn’t? How are you supposed to know which online marketing company is legit?

Here’s how 95% of online marketing companies work: A pushy salesman presents to you $199 product, you buy it, and you never hear from them again.

This guide is going to help you prevent this from happening. Here are the questions you should ask, and the things you should be doing online.       

TO COMPETE OR NOT TO COMPETE?

When I speak with Dental and Orthodontist Practices, I ask a couple of questions to see if they really are committed to online marketing.

“Do you want to really compete online?”

“Are you dedicated to Online Marketing?”

“Do you want to win?”

If the answer is yes…

“Are you going to back your decision with time and money?”

You either beat the competition or you don’t. Because the best place to hide a dead body is on page 2 of google…:)

Nobody visits page 2. So if you decide to play the game, you need to be great at it. A simple $299 service is not going to get you there.

You’re up against guys like this.  //burlesonorthodontics.com/

The online marketing battle is very competitive and takes a lot of resources. Your website needs to look great, load fast, be mobile friendly, entice users to click, have links, and answer user questions. That is just the beginning. You have YouTube, Facebook, Instagram, Content, Analytics, Webmaster Tools, PPC, Email, Links etc.

In the back of this guide, I have provided you with the Ultimate Online marketing Checklist. Go through it and see what you are lacking.

Is online marketing worth it? I’ll let you decide. But know this…Burleson(above) makes about 7 million a year with his practices. 

WHAT IS THE LIFE TIME VALUE OF A PATIENT?

The lifetime value of a Patient is one of the most important questions you should ask. This will determine your ROI. This will also determine how much you can spend online to obtain a customer.

We know that if a patient has a good experience, statistically speaking they will refer 5 other people. We also know that 18 months after their first visit they will typically return for comprehensive care. 

So how much can you really spend to obtain a customer?

A lot!

Dentists and Orthodontists who understand this concept will not have a problem scaling up their advertising budgets. Everything they spend, will give them a nice ROI.

TO BE OR NOT TO BE ON USING SOCIAL MEDIA?

Social media is one of the best investments you can make for your practice.

We love Facebook ads, Instagram ads, and YouTube ads.

Think about it this way.

Social media has spent billions of dollars to create platforms for advertisers. I can narrow down your target audience to Soccer moms 35 to 40 years within a 10 mile radius of a certain zip code. That’s powerful.

Where else can you put your message in front of your exact target audience in a matter of minutes?

It’s amazing and it is only going to get better. If you are not participating, you will be left in the dust.

Here is a simple Instagram ad we run for our clients. (You can brand this video). It’s simple and very effective. It costs you 4 cents a view.)

//www.instagram.com/p/-wfn06MjKg/

HOW MUCH SHOULD YOU EXPECT TO PAY A GOOD ONLINE MARKETING COMPANY?

Like you, online marketers get paid for their expertise. The good ones, are extremely educated and make a lot of money. They know what works and are results oriented.

If you’re like 99% of Dentists, you have a bunch of different of little web marketing service. A web person, a social media person, a google reviews person, an email person, a content person, etc.

You’re totally comfortable with spending $150 a month for 30 different services. But you can’t bare the thought of cutting a $2500 dollar check to one person who will do it all for you.

Think about it…How much work are you willing to do for a $150 dollars a month? Maybe 20 minutes? That is the amount of time you are going to be allotted.

Do not expect to get results.

In my option, a good Online marketing company will charge you $2500 to $6000 a month depending on what you want done.

**Caution there are a lot of online marketing services that charge huge fees and don’t get results. Just because you pay a lot, doesn’t mean they are giving you a good service. Track their results**

HOW LONG DOES ONLINE MARKETING TAKE TO SEE RESULTS

6 Months until you start seeing traction. 1 to 2 years until you start seeing massive results.

This doesn’t mean you will not be getting patients along the way. A lot of times you will see an increase on month 1 but I want to prepare you for the long haul.

A good marketer will win because he outlasts everyone else. It’s hard not to see results right away, but the reward goes to the one who is persistent and patient. So be patient and do not quit too soon.

**A good marketing company will keep you posted every step of the way. You will see a lot of progress. They will track everything and will show you their numbers. Make sure you ask for them.**

HOW DO I KNOW IF I HAVE HIRED THE RIGHT COMPANY

This has to be the hardest questions because there are a lot of factors that go into a successful campaign. Here are a couple of things to look for.

  1. Is your website ranking on the first page of Google?
  2. Is your website optimized and user friendly?
  3. Are you getting leads, Patients, and an ROI?
  4. Do you have an Email Marketing Campaign in place?
  5. Is your Facebook, Instagram, YouTube, bringing you customers?
  6. Are you having Bi-Monthly marketing meetings?
  7. When you call them, do they pick up the phone? Are they available?
  8. Are they transparent? Do they discuss problems or hide them?
  9. Do patients comment on how effective your advertising is?
  10. Are you making more money?

Online marketing works and will get you massive results if done correctly. Don’t be fooled.

Thanks you for taking the time to reading our Guide. We hope it helps

5 QUESTIONS TO ASK IF YOU PLAN ON MARKETING YOUR DENTAL PRACTICE ONLINE.

The Online Marketing Checklist

Website and Setup

  • Website set up and design
  • Google Analytics
  • Google Webmaster
  • Google Accounts (youtube pages etc)
  • Google Pages
  • Facebook page
  • Bing Webmaster
  • Google Adwords
  • Bing Adwords
  • Video Ad Campaign Set up
  • Lead Generation System (aweber, mail chimp, infusionsoft)

Month two (Traffic Generation)

  • Video shoot
  • Video Rankings
  • Fiverr Purchase (video ranking only)
  • Start PPC campaigns
  • Testing and optimization of Campaigns
  • Start Testing Facebook Campaign
  • Keyword Research
  • Website SEO (title tags etc)
  • Blog Schedule is set up (3 per week)
  • 100 citations are ordered
  • Order Hoth links ($250 to $350 packages)

Month 3 (email sequence)

  • Blog schedule (3 per week)
  • Create infographic and 1 guide
  • Video Shoot
  • 12 email sequence (
  • Start Retargeting Campagins
  • Slideshare
  • Optimize PPC campaigns

Month 4 (Scaling, adjustments, Monitoring, etc)

  • Buy More Hoth links
  • Create Video 3
  • Create Guides, blogs and infographics according to results

Facebook

  • Facebook Page Set Up
  • Custom Facebook Cover and Icon (message or great headline)
  • Facebook Ad Set Up
  • Facebook Tracking Pixel on Website
  • Custom Facebook Audience website visitors
  • Create 3 Different Audiences on top of the website Custom Audience
  • Upload any lists. (CRM, Patients, Email Lists etc)
  • Create 3 Ad (1 has to be Dark Post)
  • Create 3 Different Audiences on top of the website Custom Audience
  • 3 custom Facebook Ad Image (1200 x 628)
  • Place conversion pixel

Monthly  Update, Task, and Monitoring

  • Give the client a weekly update on Clicks and traffic
  • Monitor the ads and make adjustments as needed
  • Test and try different images, messages, and audiences
  • Scale up when you hit the sweet spot

Instagram

  • Instagram Page Set Up
  • Custom Instagram Cover and Icon (message or great headline)
  • Instagram Ad Set Up (have to use power editor)
  • Facebook Tracking Pixel on Website
  • Custom Facebook Audience website visitors
  • Create 3 Different Audiences on top of the website Custom Audience
  • Upload any lists. (CRM, Patients, Email Lists etc)
  • Create 3 Different Audiences on top of the website Custom Audience
  • Create 3 Instagram Ads
  • 3 custom Instagram Image Ad Image (1080 x 1080)

Monthly  Update, Task, and Monitoring

  • Give the client a weekly update on Clicks and traffic
  • Monitor the ads and make adjustments as needed
  • Test and try different images, messages, and audiences
  • Scale up when you hit the sweet spot

o Marketing Package ($1500 a month)

Video Marketing and YouTube

  • YouTube Page Set Up
  • Custom YouTube Cover and Icon (message or great headline. Don’t forget branding)
  • Attach Website to YouTube Channel
  • Link up Analytics and Adwords account to YouTube Channel
  • Upload Video
  • Optimize Video for Keyword (title description tags and fiver gig)
  • Create YouTube Cards, Annotations and Notes on video
  • Create Remarking Audiences in Adwords
  • Place google Analytics pixel on Website and create remarking audiences
  • Create Instream Ad for Placements, Remarketing, Topics and Interests
  • Keywords Research
  • Placements: Search first 5 pages of YouTube for placements
  • Keywords (Display network only)
  • Topics (be very careful on budget with Topics and Interest it can go quick)
  • Interest
  • Remarketing (run video ads to your remarking lists)
  • Place conversion pixel

Monthly  Update, Task, and Monitoring

  • Give the client a weekly update on Clicks and traffic
  • Monitor the ads and make adjustments as needed
  • Test and try different videos, lists, annotations, messages, and audiences
  • Scale up when you hit the sweet spot

Email Marketing Campaign

  • Setup up or use the clients CRM system (infusionsoft, mail chimp, Constant contact etc)
  • Place forms on site
  • Create Lists
  • Create emails
  • 1. Introduction email
  • 2. Soap Opera Sequence
  • 3. Seinfeld Email Sequence
  • Automate delivery

Monthly  Update, Task, and Monitoring

  • Give the client a weekly update on Clicks and traffic
  • Monitor how well the emails are doing and make adjustments as needed
  • Test and try different messages
  • Segment lists for better results.

SEO is a 6 month to a Year Process

  • Make sure blog is set up and are SEO friendly
  • Install right plugins
  • Google Webmaster, Analytics, Bing Webmaster are in place
  • Do Keyword research
  • Create 1 2500+ article 1 time per month
  • Create 1 Blog per week. (more if possible
  • Purchase The Hoth Press Release
  • Purchase the Hoth Guest Post
  • Purchase the Hoth Blitz
  • On Page and Off Page linking
  • Social Media is linked up
  • Post all articles on social media

Monthly  Update, Task, and Monitoring

  • Give the client a weekly update on Clicks and traffic
  • Monitor how well the articles and how rankings are doing
  • Test and try different keywords

 

Lessons We Have Learned Running Instagram Sponsored Ads

Lessons We Have Learned Running Instagram Sponsored Ads

We started running Instagram ads about 10 days ago and so far, the numbers have looked pretty good. There is money to be made and I am loving the platform. In the coming weeks I am going to continue testing and fine tuning my campaigns. I will keep you posted on the progress, so keep an eye out for future emails and posts.

Below, I am going to give you The Lessons We Have Learned In Running Instagram Ads.

Instagram sponsored ads allow local businesses to tap into their local markets. We have been running and testing ads for small businesses like dentists, lawyers, chocolate companies, orthodontists, etc.

Here are some of the lessons we have learned along the way.

Let’s first start off with the cons of Instagram ads.

     1. Targeting is a bit off

When I set up Instagram ads, I like to keep my demographics very specific. An example would be: I only like to run ads to people who are between the ages of 30 and 55.

That is not what is happening. I get a lot of teenagers seeing and liking my ads. This is a red flag to me and has an effect on my ROI.

This doesn’t stop me from running ads though, because when you are an early adopter you have to live with the growing pains. And besides…the numbers are still looking good.

 2. Cost is rising

Within a couple of days the cost per click started to rise. I am now around 49 cents per website click. When I first started running the ads, my cost was around 17 cents per click. Either way the ROI is still there, and a rise in costs is to be expected.

   3. Fake Instagram Accounts

Instagram, like Facebook, is loaded with fake accounts. People will use fake accounts to grow their audience, which skews the numbers a bit.

Now, that we have covered the cons of Instagram ads. It’s time we talk about the pros.

1. Instagram ads are working

Yes! Instagram ads are working and I think it is going to produce a lot of business for companies, including my own.  A lot of eyeballs have navigated from Facebook to Instagram.

A great example would be my wife and all of her friends. They spend so much time scrolling down through Instagram. On a side note, many men have found that is it taking a big toll on their bedroom life.

I’m kidding.

Well…

Maybe I am not kidding.

The point is…your audience is there and the clicks will come.

2. It’s going to get better

They are fine tuning the system and over time, Instagram is going to get better at finding your buyers. Don’t wait too long to jump in.

3. Early adopters are being rewarded

Early adopters are rewarded with cheaper clicks. Like all other PPC platforms, Instagram costs are related to supply and demand. Marketers tend to ruin everything and they will eventually take over Instagram.

How to run Instagram Ads Successfully

Over the last 10 days, we have learned some tips and tricks that will help you run a successful Instagram campaign. I will give you the list first.

  1. The more targeted the better
  2. Your image is a big deal
  3. Create a call to action
  4. Offer something of value
  5. Landing pages should match your ad

The More Targeted The Better

Although you get cheaper clicks by running to a larger audience, you are not going to get as many leads. When I run an ad to business executives, advertisers, marketers, CMOs, etc, I do not get the results I am looking for. My audience is too broad.

An example title would be…”Do you need Online Marketing?”

I get traffic, but I do not get much interaction in the form of comments and website visitors.

If I run a specific ad to a targeted audience, I get a lot better results.

Here is a Instagram ad screenshot. You can’t see it but within 12 hours (it took 10 hours to get approved) I had 14 comments where people had shared this post with their dentist or orthodontist and I received 168 likes. (10 hours later it was at 289 likes and 31 comments. The comments were people sharing the post with dental practices.)

Dentist and Orthodontist Instagram Ad

Notice how this ad is targeting dentists and orthodontists. I am not just targeting CEOs or CMOs. The target is a specific occupation and I’m mentioning their occupation in my ad.

I hope that makes sense…

The Image Is A Big Deal

Your image has to be disruptive. When a user is scrolling they are usually moving pretty fast. If your image doesn’t apply to them right away, it will get skipped.

Here is an image that I tested for fun. If you know anything about Instagram, you will understand the power that Ryan Gosling has over Instagrammers.  It is kind of a big joke but at the same time it works.

Ryan-Gosslin-Instagram-Ad

This ad produced a lot of likes and people did pass it around, but it did not produce leads. All I care about are the leads.

Create A Call To Action

Tell your audience what you would like them to do. Instagram does let you choose your call to action during the ad creations phase (see below), but I would suggest putting it on your images also. The ad below is a great image but I did not add the Call To Action like I should have.

Double Your Sales Instagram Ad

Offer Something Of Value

This is pretty self explanatory. Give them a reason to click on the ad. People love FREE!

Landing Page Should Match Your Ad.

Your landing page should have a similar message to your ad. You want to keep the user experience the same. I would even go as far as the same color and images. If you are offering a 14 day trial on your ad, make sure you have that same offer on the landing page.

There you have it; those are just a few of the Lessons We Have Learned About Instagram Sponsored Ads.

Instagram Infograph

Instagram-Infographic-for-Dentist-and-Orthodontist

Transcript For You Readers (there are errors)

[Start of video Why you should be running Facebook and Instagram Ads]

[Beginning of recorded material] 

Jace:   Good morning everyone. This is Jace over here, at Yinc Marketing and Ydraw. I am just calling to give you guys a little bit update on Instagram ad. So, let’s jump right in.

First off, Instagram ads are working tremendously. I’ve been running all types of tests from little campaigns I’ve created, a couple of new funnels just to see what kinds of clicks… We are running more tests; for example there is some carousels that we’re going to be trying; over the next couple of weeks we’re going to be expanding into some video ads. Couple of things like that, just to see what kind of traction we can get.

So, let me show you why these Instagram ads are so important and why you should be using them. So, I’m kind of running a simple campaign to dentist and orthodontist. Obviously, that’s a big deal. I did write a blog; if you want to refer back to blog it was last week about things that you need to do to improve your conversions with you Instagram ads. That’s one of the things you need to speak specifically to a certain audience. So, whether you’re writing one for lawyers, dentists, orthodontists, doctor, small business, you just need to be very specific and it’s going to help you on your conversions’ rates. So, let me show you why Instagram ads are so good right now. As you know, whenever anything new comes out, they still have their issues. So, there are some things, there are some problems with Instagram ads. One of those problems is they still haven’t got the audience note down. So, I get a lot of clicks from people, who are not in my target audience; like I always go for 30 years and older, well I’m getting a lot of young kids clicking on my ads, seeing my ad. So, just know that there are some growing pains when you get started.

So, let’s talk specifically for dentists and orthodontists, and you guys can apply this to any other type of business. So, one of the biggest, the most powerful things with Facebook and Instagram ads is the audience. You are able to go in here; let me expand this out, just so you guys can see it. So, let’s assume that you are a dentist, and you’ve been running phonebook ads, or you’ve been running yellow pages, those Valpak ads. And you’ve been doing a lot of those things. Well, here is something that’s nice about Instagram and Facebook. Now, they run on the same platform too, just so you understand that.

So, I go in here; let’s say that you are a dentist in San Diego. Then I’m going to expand this. So, you can create an audience; and let’s go location, we’re going to go to San Diego. And this is where it gets nice. So, you’re not going to waste a lot of money on people who are not in your area. You can go smaller net; let’s say, let’s go to a 10 mile radius within your practice. You can go down to zip code, do whatever you want.

Now, what we want to do is follow, and what we don’t want to do is restrict this. Your audience may be older; your audience may be younger. I like to go 30 years and older, just that’s who buyers are; you are not going to find a lot of buyers underneath thirty years of age. So, a lot of times you’ll be running a campaign, your numbers might not look that great. If you go adjust your age up to 30, you’re going to have some better numbers. Change this. I like to go down to sixty, unless you’re targeting some type of senior citizens. If you’re doing that, then you need to go higher.

And now I’m going to go women. Obviously, I’m going to go English, because most of the times it’s the women or it’s the parents that are going to decide, if they’re going to take their kid to the dentist. A lot of guys are working, so I like to eliminate that to just women. Got it?

Interest; you can say soccer mom. Isn’t that funny? Soccer mom right here; there is 1.28 million. So, you can say soccer mom; you can be a homemaking; you can be a parent. So, here are their interests. You’ll see, right now there’s 100,000 potential people in San Diego that we can target this ad to. And you can get very specific. So, you got interest. If there is anyone that’s got an interest in like let’s say you’re building a home or real estate, you can always define those interests, and there is a lot of stuff you can do with that. Like if you go over to Amazon, you are able to find like a magazine. Let’s say parent magazine; so Natural Parent Magazine, Today’s Parent Magazine. So you can target those people that are looking for those magazines or who have interest in those magazines. Makes sense?

Behaviour; you can go in here and say okay, I want somebody who is as a company, industry, seniority, charitable donations, job roles. I didn’t show you guys this.

You can go with relationship, in a relationship, relationship status. So, let’s go with complicated; let’s go with married. Got it?

And you can go with education, you can go with finance, net worth, home; do they own a home, do they not own a home. So, let’s say home ownership, home owners, parents. Actually, you can just go moms. That’s interesting. Strict that out. Take all these out.

160,000 people. Can you see how I’m doing that? So, that’s a good audience. 160,000; if you want to get more to find, you are more than welcome to, but you can see why a dentist in San Diego would want to market to mothers, who are 30 years and older and then they can run their ad. So, once you have your target audience defined, all you do is click there, create you audience, and then you can create an ad; a very customized ad asking those mothers to come in. Now, I hope you can see the benefit over running some type of print ad or yellow page ad; is just you can be so much more targeted. And that’s where your audience is. Think of how many mothers are on Instagram in the night. My wife, all her friends, that’s what they use. They use Instagram. So, the nice thing is Facebook bought Instagram, so you can run Instagram ads through your Facebook page, or through your Facebook ad manager. Got it?

So, of you guys have any questions about this… But that is the power behind Facebook and Instagram; you are just able to target an audience and put an ad in front of them. Now, this is not near as qualified as a typical search ad. You still want to be ranked on SEO. You still want to be at the top of search engines just because when somebody’s searching for it, they are more likely to buy. But Facebook and Instagram are a little bit different due to the fact that you are just putting it out there in front of them. So, if they have a need for a dentist or orthodontist, they’re going to see that ad and be like hey, what’s going on, especially if you make some type of offer. Get them to click on your website. Once they’ve clicked on your website, you can even go further. You can run a different ad to them. You can retarget them.

There is a lot of capabilities with Facebook with custom audiences. Though if you’d like, you can come into here and say I want to create a new custom audience. Anyone who’s come to my website- You can create an audience of visitors to your website. You can also go in here to customer list and import all of your customers. So, if you have a customer list of say 5000 people that have come to your practice over the last 10 years or something, whatever, you can take your list, upload it into Facebook. It’ll track all of their accounts. Then, you can start running them ads. So, instead of sending people out a birthday letter or anything like that, you might want to try to send them some Facebook ads. And you can get real creative; you can run a specific ad to somebody to get him to come back in; a lot of things you can do. Got it?

So, that’s just a few capabilities. If you have questions let us know. You can go over to marketinghy.com or ydraw.com if you’re looking for a video. Ydraw.com Email me, call me; let me know if you have questions. We would love to help. We do have a three-day trial, or a seven-day trial period going on. If you’d like us to set up your Facebook and Instagram ads, we will do that. We’re only taken one dentist, one orthodontist per city. So if you’d like us to do that, let us know, but there you have it. Short and sweet. Talk to you guys later.

 

 

How to Run Instagram Ads. They are Finally Here for All to Enjoy

How to Run Instagram Ads. They are Finally Here for All to Enjoy

If you know anything about me, it’s that I love Instagram. I mean I love all social media because it entertains me, but Instagram…Instagram is that one area that I particularly love because I can sit and scroll through snapshots of people’s lives and not boring status updates.

Most of the time Jace is the one writing these blog posts, but today must be my lucky day. Or maybe it is the fact that I love Instagram. Either way I am excited to start running Instagram ads for all our amazing clients. My name is Nicole and I am the VP of marketing over here at Yinc. (more…)