If you are reading this article it is likely that you have hired the wrong SEO marketing agency or you are getting that feeling that something is a little off with your marketing agency.
Don’t be too hard on yourself, because the odds of picking the right agency is about 1 in 10. The odds are not in your favor. Here is a simple Webinar where we discuss what to watch out for.
A Robot Translated this so ignore any errors.
[Start of video] [Beginning of recorded material]
You Hired The Wrong SEO Company. Now What Do You Do?
Jace: Hey guys. This is Jace over here at Yinc marketing, bringing another podcast video, so what we’re calling them. So, today we’re going to be talking about how to protect yourself from hiring the wrong online marketing company. And I wrote this article, you’ll see on August 12th.
Also Neil Patel, for those of you guys who don’t know him, he came out with a great article we’re going to go over a little bit of that today. Right here, Don’t get fooled: 17 questions to ask before hiring an SEO Company. So, how this came about was a couple of weeks ago I had a friend give me a ring. He runs a pretty big company and he wanted me to look into his business and see what was going on. I get these types of calls all the time and 50% of the time the SEO company is ripping off their customer.
The other 50% of the time the SEO company or online marketing company is really trying hard to make things work. They just need a little help or a couple of ideas to help.
I asked him a few questions.
He had a feeling they were getting ripped off, they weren’t getting their value for what they were paying. So, I went up there to discuss what this company was doing for them. Well, They didn’t have an e-mail campaign, they didn’t have a good SEO, they didn’t have a content strategy, just zero.
And this happens more often than not. So I came back and kind a created an article talking about that. Then Neil came out with this one. So we’re going to run through it, and hope this helps you guys hire the right company. So first of I got Wes here. Say hi, Wes.
Wes: What’s up guys?
Jace: So Wes here. Wes, can I, say that again. Say what’s up.
Wes: What’s up guys?
Jace: Okay, I can hear. It wasn’t on my ears. Okay, so I’m going to hit the odds. Wes is going to hit the evens. If you have any questions you will have to send us an e-mail. Okay, so first of how would you improve your online search rankings. So what Neil is saying is here ‘Ask these questions.’
So the very first question is ‘How are you going to improve my rankings?’
You should always ask that. They better have a plan. So number one if any company comes to you make sure they have a plan in place of how they plan to improve your rankings. It’s not just hey it’s going to happen.
Wes: Okay 2.How you make me informed of changes you make to our website? This is just a key of any communication too. There is obviously a technical site of SEO so they are going to go in, maybe change some sitemaps, adjust some coding to make sure you’re getting basically read by Google easier, and just make sure you’re informed on that, so you don’t run on any other issues with other functions on your site.
Jace: Okay, that’s a problem I see everywhere too. A lot of companies do not have good on-page SEO. So, a lot of times when we go into a company to help them out with their online marketing, very first thing we’re going to do is fix their website, fix all the problems they have get him indexed.
Okay, so 3. Past clients
Obviously whenever you’re going to hire somebody ask about their past clients, maybe call one or two of their past clients. So make sure they were doing what they told. Now, Neil, General Motors into it. With Ydraw we work with your fourth Oracle Procter & Gamble, all those big companies. But we don’t hand them out as references due to the fact they are busy, but we’re more than opened to give people any numbers and say ‘Hey, here is a client call him, talk to him, see what we’ll do. So, don’t be afraid to ask that question.
Wes: 4. Do you always follow Google’s best practises?
Now this is an interesting one, because we’ve had site in the past where we’ve had competition, basically buy bad backlinks for our site to hurt our ranking and Google. And so it took us a lot of time to go in and disavow those bad links. Basically I bring that up because there is a way to hurt your site if someone is buying bad links for it. And this is not, it isn’t unusual for us to see SEO companies going and do that. This is obviously your cheaper guys, or your little bit shady guys that will just go in and try and buy backlinks to get your rank up, rather than doing it the right way.
Jace: And it’s very common even on big companies, it’s just the pressure to perform an SEO is pretty big. So they’ll fall into that problem.
Which tools do you use?
I like to use what Google provides. Some companies have customized tools. I don’t think that’s necessary. If you’re like, whenever you hire an SEO Company they should give you access to your analytics, webmaster tools. If it’s a Word Press there’s analytics there. So you should be logging in and you should be able to see exactly what’s happening, as far as traffic do well. And I kind a recommend you to do that often.
Wes: 6.What types of SEO work will you do?
Now, Neil Patel adds least three of the technical off-page and on-page. The technical I mentioned earlier, that’s going in changing some coding, making sure Google can crawl your content. Off-page- that is your inbound links. And what we’re seeing recently is Google is a lot more concerned about social links and social shares. So something to be aware of and then to unpage it your content. Your SEO Companies should be creating content if you want to have success.
Jace: Okay, 7.This is a big one. If any company guarantees you #1 rank, go the other way. They can’t. They cannot guarantee that they are going to rank you on page one. Okay, it’s not hard to do on certain keywords. Yeah, they might get you on a crappy keyword, but the reality is SEO takes a lot of time. So, if they say they guarantee anything, you know you’re dealing with the shady internet marketing company. You’re up Wes.
Wes: Alright. 9. Payment structure, or did I skipped one?
Jace: 8, you’re 8. How often will you report…?
Wes: 8.So, how often will you report on your work, and what will it look like?
This should be happening at least once a month. If you’re a company that needs a more often, make sure that you’ll find an SEO Company that will work with you and report weekly.
Jace: Yeah, weekly’s not a problem. Now, if you want them to report more, you’re wasting their time.
Good payment structure.
Okay, this is actually pretty important. If a company comes to you and they say ‘Hey, we have a great service that offers $250 a month’, you know you’re getting scammed. Okay, nobody is going to work for $250 a month. So, that’s one of the things, I see that often. There are so many companies out there, and you guys have probably got phone calls from a lot of them that say ‘Hey we’re willing to do your SEO for $250.’ It doesn’t work that way. You are not going to get the result and the opportunity cost is going to be huge. Like I mentioned at the beginning, that company we went and visited, yeah, they were spending a huge amount of money, but what was the worst was opportunity cost, of not getting it done correctly. Same thing, if you’re going to pay $200 a month, you might as well keep the money, because you are not going to get a good job. So, what should you expect to pay $100- $200 an hour, or what we have. We have a lot of companies that sign up. They get a full time employee that works solely on their business 40 hours a week. We charge anywhere from $5500, not for that. We also have packages like $1500, but anything lower we don’t mess with.
Wes: 10. How will we contact you?
So, this one just come to expectations. How do you want to be contacted? Do you want a phone call every month, a week? Are you an e-mail guy? What’s the best way to contact you? The only issue we’ve seen with this in the past is we’ll take on a client and then they’re impossible to get a hold of, and it just slows down having success. So if you’re going to hire company, commit to it, make sure you’re available, and then see the revenue boost.
Jace: 11. How will you work tie to other marketing efforts?
Obviously, if they are doing your in online SEO, they need to be tightened everything else, they need to know what’s going on. So, self explanatory on that one. And they need to be aware of your branding. So, just make sure they understand kind of the message you want to put out there.
Wes: 12. What happen if we terminate the contract?
Just know this upfront, make sure you have a conversation about that. The key thing here though is when you do sign up for an SEO service, understand this is a long-term play. This is something that takes time to have success with. You’re not going to see results probably the first couple of months. But, as Google crawls your site, says you’re creating more content and getting more links, that’s when you start to boost. Plan on this six months on a year. That’s a good time for him to look at.
Jace: 13.If you worked with penalized sites…
Okay, this came into play a couple of years ago when Google came out with an add algorithm, deindex a lot of pages, because of bad backlinking. So you may want to ask them have they worked with penalized sites. If they worked with a lot of penalized sites, it’s probably because they’re doing some bad stuff. So, this, I don’t know if this is relevant question. Who cares? If they haven’t worked with penalized sites doesn’t really matter. Do they need to know? Well the only thing you can do is go in and disavow them. So, and then get better backlinks.
Wes: 14. Are you up to date with the latest algorithm changes?
This is important. Obviously, Google’s changing things pretty consistently, but you never really know what the exact algorithm changes are. So, people can guess and say what they’re seeing, but the only two clear ones we’ve seen lately is make sure your site’s mobile friendly and get more social shares.
Jace: 15.How your team adapt to your strategy to my industry?
Obviously, they need to know about your industry. Common- sense. Next. Sorry that’s my phone.
Wes: 16. How do you determine if you’re successful?
Now, there is a couple of ways to look at this. Some companies care about links and what kind of traffic you’re seeing. With Yinc we’re more concerned with revenue. So, if you’re revenue isn’t boosting every month, we’re not doing something right. And so, it’s just the different mentality of what, basically what numbers were basing our success off.
Jace: And you can rank like, a lot of people are ‘Hey I want page one.’ Well that might not add to your bottom line. So we’re really revenue ROI conscious. We don’t care really about rankings. If your ROI is going up and if there is, if you’re buying, if you’re spending money as long as you are making money. Then whether you are on page one or not doesn’t matter. But our goal is page one, it’s just more importantly is ROI.
Why should you hire you over other SEO companies?
Obviously, there is a lot of good SEO companies, but most are bad case. I always call the 80-20 rule, the Pareto Principle. 80% of SEO companies are junk. 20% are going to be good. See which one fits you best. Okay, there are a lot of good ones out there. Some of them are better in certain industries than others. So, do your homework.
Wes: And just to wrap things up for the conclusion, just a reminder, if you are outsourcing internet marketing it’s a long-term play if you’re working with the good company. To have success, marketing company has to basically infiltrate every part of your site, do upsells, you know, e-mail marketing. It takes the whole process. And so, like Jace said six months to an year to really see a lot of results happen.
Jace: Okay, in case if you guys have questions obviously we always give a free consultation out there. So if you have questions about your business, if you have questions about our service, we focus on video, Facebook, e-mail, and PPC campaigns. Okay, so if you have questions let us know. My e-mail is email@example.com . Wes, you can e-mail him at firstname.lastname@example.org, and we will talk to you later. See ya.
Did you know that there are 5 Ways Scriptwriters, Marketers, and Advertisers Control Your Life And You Don’t Even Know It?
Scriptwriting and advertising is an art. Some are born with it, but most are not. You are about to learn why and how you can control the masses.
Have you ever wanted something so bad that it is all you can think about until you get it? This is common we all do.
Copy Writers know this and the good ones know the right way to structure their material to have you in full pursuit mode. You are basically eating out of their hands and you don’t even know it.
As for bad copy writers and marketers…They do not have a clue how to turn on the switch.
This goes for advertisers and marketers too. They can manipulate you to buy stuff that may or may not harm you.
We all know that smoking can kill you and every smoker wishes they can quit, but the doesn’t stop them; nor does it stop cigarette companies. There is so much more going on behind the scenes. You’re being controlled a bit.
Have you ever wondered why you buy a certain product or service only to regret it a couple of days later? Or lets say you want a car and finally the day comes that you can afford it. For months every time you saw that car on the road something inside of you screams, “I want it, got to have it!” Then the day comes for you to finally pick it up. You wake up all excited because you are finally able to fulfill your desire yet within a couple of week the happiness has worn off and you are looking for your next big purchase. For some this is an addiction.
Do you ever wonder why two grown men with fight like little boys to get the girl?
Or do you wonder why you continue to do things that harm yourself like drugs, cheating, alcohol, overeating, sugar etc.
Here is your answer:
Dopamine, Oxytocin, Serotonin, Endorphins, and Cortisol
The first 4 are happy drugs and the last one is not.
Let me explain.
We are going to use me for an example. I love massages and for the past 20 months I have received a lot of them. Vegas, Florida, Mexico, California, Arizona, Bahamas, Utah are a few of the places. I have gotten them at high-end spas, to dumps that are infested with diseases—or at least they look like they are.
Black women, white women, Asians, Mexican, Brazilians, old and young ladies have all had the opportunity to massage these bulging muscles.
Lucky them… (sorry, guys are not allowed)
Why do I like them so much?
I just figured this out the other day. It is nothing but a huge chemical injection for me.
1. Dopamine kicks in and tells me that I need a massage. My body starts to crave it, so I start looking for a place or a therapist. I am now on the hunt, and the anticipation of getting a massage just releases more Dopamine. The sketchier the more Dopamine. (These are therapeutic only. I repeat Therapeutic only)
2. Once I get there and start to relax, dopamine is gone but the oxytocin and serotonin kicks in.
3. If it is a horrible massage, or the massage lady stinks, then I am so let down and I swear off massages for the month. Only to have the craving for another massage come a week later. What the crap? I’m way more discipline than this!
It is a vicious cycle that costs me a lot of money. The same goes with smokers.
1. They crave a cigarette and have a need. Dopamine is screaming at them
2. They go outside and start to smoke with another person who has that same problem
3. Oxytocin is released.
Here is the thing with smokers. A lot of times it is not the cigarette that they are addicted to, it’s the social aspect of smoking. (Oxytocin)
Smokers all belong to a club and can enjoy a nice smoke together, even if they are total strangers. They feel part of something, which is a need most of us have.
I’m telling you…this stuff is powerful!
So what does it have to do with writers and advertisers?
Think about it.
Chemicals control everything we do. It is all part of the genetic code and it is what keeps us alive. Scriptwriters know this, or at least the good ones do.
Dopamine – keeps you seeking what your body needs or craves.
Oxytocin – loves safety, touch and interaction with others. It’s the love drug.
Serotonin – is the security of social dominance and loves respect from others. Think billionaires who continue to want billions.
Endorphins – mask pain and hurt. (Marathon runners are addicted to endorphins otherwise known as the “runners high”)
Cortisol – Makes you depressed and causes bad feelings. It is also what causes stress. “Do something feeling”
So lets look at this from a writer’s perspective and how to really manipulate your audience.
Most scripts are written like this in this format.
1. Headline or introduction
2. Problem, peril, or pain
3. Solutions, resolutions
4. Call To Action or Happy Ending
Think about it this way: Lets use chemical control.
The best Scriptwriters, movie producers, and advertisers all love messing around with your chemicals.
First, they capture you with an amazing headline and they start laying out the problem. They want to hit you with Dopamine and then start injecting Cortisol.
You’re not good enough – you need this – your dreams will come true – be part of our group – everyone is doing it – your life is bad – this product will fix it – do you want to be loved – we can give you power – people will look up to you –
[xt_blockquote author=”Loretta Graziano Breuning”]“When your cortisol flows, it links the neurons active in your brain at that moment. This wires you to recognize those danger cues in the future. When you feel a cortisol alert, your brain looks for a way to make it stop.” [/xt_blockquote]
Take that last sentence and read it again. “When you feel a cortisol alert, your brain looks for a way to make it stop.”
So once a writer has injected Cortisol into your system they will then provide you with a solution. Their solution is a way for you to get Serotonin, Oxytocin and Dopamine back into your system.
Now doesn’t that feel so good?
How does this apply to your business? Take a look at your material and see if it is fulfilling a need of your audience. Does your product or service provide Serotonin? (A way for them to feel important) Apple is a great example. If you have an Apple product you are part of something.
Does your customer service and experience give them a jolt of Oxytocin?
Do they anticipate your next email or product? (Dopamine)
If they do not buy your product or service are you injecting them with a bit of Cortisol?
Find ways to use these happy chemicals and I promise you sales will increase and your customer retention will also improve.
Let’s go get a massage.
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Are you struggling to get the traffic or revenue necessary to grow your business? We have a limited number of spots open for future clients. If you can not implement this strategy, we would love to do it for you. Everything we do is based off of ROI and will help your business. Sign Up and we will get you started right away. We will manager your Video Ads Campaigns, Email Campaigns and Autocomplete Services. They Work and we use them. Sign Up and see if we are a good fit. We may not be…but it’s worth seeing. This could change your business.
5 Ways Scriptwriters, Marketers, and Advertisers Control Your Life And You Don’t Even Know It
Two men set out on a mission. It was a mission of discovery, adventure, and misfortune. 1400 miles in total.
One had all the resources at his fingertips and the other did not. One man was well funded and had all the training and talent necessary to win the prize and the other did not.
A David and Goliath story.
The goal…The South Pole
Scott had all the resources necessary to succeed and bring home the prize, but it was Amundson who would arrive at the South Pole and live to tell about it.
It all came down to decisions.
Scott made bad ones Amundson made great ones.
Make no mistake about it: Scott and his men had heart and hardihood in spades. But Amundsen was the superior tactician.
Here is a great example…
A day when Scott should have been in a mad dash to get to the next station he decided to stop and collect rocks. This was after they were already starving and frost bitten.
He took horses and skis instead of dogs
He didn’t plan and prepare
He took one navigator compared to Amundson’s four.
His depot stations were too few, too little, and too far apart.
It was a disaster, which would eventually cost all of them their lives.
Amundsen’s route had never before been taken, but it put his starting point 60 miles closer to the Pole than Scott’s.
Amundson, on the other hand, did the exact opposite.
He planned for emergencies.
Instead of one depot station he would set up multiple.
They had so much food on the trip back they were eating all they could to lighten the load. They were even feeding the dogs delicious chocolate. (don’t do this at home, your dog might leave you some presents)
His men reached the pole 30 days before Scott and were back home about the time Scott was dying.
You might be asking how does this apply to marketing, especially video marketing?
Let me elaborate.
There are two companies that have similar products. They are both looking for success, but one makes millions while the other shuts it’s doors.
It all comes down to decisions and preparation.
Are you going to spend the time and prepare for success? (due diligence)
Are you going to make sure your video and marketing efforts are really producing results? (measure results)
Do you have different lead sources? (preparation)
Who are your marketing partners do they know what they are doing?
I continually consult with business owners and find that some are prepared but unfortunately most aren’t.
The majority never makes it back from the South Pole.
It’s the perfect time of year to go back over your marketing efforts.
When Marketing You Make Your Own Luck
Here is what I found
Facebook ads are still working great, but you have to make sure the target audience is dialed in.
YouTube is still our poster child. We love video ads and video marketing.
2015 is going to be a big year for video marketing. Platforms are only getting better and Google is always improving the target audience options. I will we harping on this throughout the year so expect to see a lot more in terms of video marketing. It works
PPC ads – Adwords are still working, but can get very expensive.
Bing and Yahoo Ads are gaining market share so make sure you are using them
We stopped running Twitter and Linkedin ads. They still need to improve conversions and results. I might look to test them in a couple of months
Video SEO – organic search marketing is awesome
Google and YouTube autocomplete is going to be a big part of our strategy for 2015. We have created machines.
Email marketing is a must. The money is in the list
Customer retention and customer service is also a must. Look for ways to improve it.
“I may say that this is the greatest factor—the way in which the expedition is equipped—the way in which every difficulty is foreseen, and precautions taken for meeting or avoiding it. Victory awaits him who has everything in order — luck, people call it. Defeat is certain for him who has neglected to take the necessary precautions in time; this is called bad luck.” -Roald Amundsen
That should cut it.
The logistics of Scott’s expedition were complex; he started out with 16 men, 23 dogs, 10 ponies, 13 sledges, and 2 motor sledges. Since the different forms of transport varied in speed, they had to each start out at different times from the camps, so that they’d all arrive near the same time at the next camp. The party was slowly winnowed down to the five men who man-hauled the rest of the way to the Pole. In contrast, Amundsen’s expedition was very simple: 5 men and dogs all the way there, and all the way back.
Why take horses? Bad Decision by Scott
We want to be your strategic partner and see how quickly we can get to the pole and back.
(your video marketing consultant)
PS. Hey guys I think it has been a month since I have written a blog, but that doesn’t mean I can’t do better in 2015. We have some great guides and advice coming.
I’m serious we have some amazing stuff coming so keep a look out.
Great Marketing Advice I Learned from The Death of Scott
As many of you know I have 6 wonderful kids that keep me pretty busy.
Two weeks ago Camdyn (2) and Taya (4) discovered Taylor Swift. So I have spent the last 336 hours listening to “Blank Space” and “Shake it off” over and over again.
Normally this would drive a Dad crazy, but I am all for it. I love Taylor Swift and her lyrics are amazing. There is nothing better than cruising around in a Mini Van, stereo blasting, listening to two little girls fumble through the lyrics of a song. That is what I call happiness!
Taylor Swift was the 2nd highest paid Female Musician last year bringing in close to $64 Million. Why is that?
Answer: She has created what I like to call the “Attractive Character”
Think about it. Her songs relate to her audience. Taylor writes or co-writes every song on all of her albums and most come from her personal experiences.
People love Taylor because they see themselves.
“A key line in the song (Blank Space) “Ain’t it funny rumors fly, And I know you heard about me,” gives us a glimpse into what it’s like to be miss Swift, but it’s also very relatable to the average person. Many of us have heard things about others and ourselves that aren’t true. The art of a Taylor Swift song comes from being able to take personal experiences and having them translate into the lives of millions of other people. This is the reason Swift can still sell over a million copies of her album the first week and why all of her concerts sell out. She knows how to connect to people’s emotions.”
When it comes to building a business, writing emails, creating scripts, or interactive with our audience we need to create an “Attractive Character.”
A character that relates to our customers.
Apple = Steve Jobs
Oracle = Larry Ellison
Disney = Walt Disney
Obviously, when building an attractive character you open yourself up to push back and criticism. That is just the way it is.
You will be tempted to return to your old ways of corporate talk and bore the heck out of your audience. A good indicated of progress could often times come in the form of criticism.
Two weeks ago I sent out an email about my cleaning lady stealing my wife’s camera. It was a great way to introduce our new watercolor videos, but I still get one or two emails where people seem to take offense no matter what I say.
Here’s a response from XXXX XXXX
“No good deed goes unpunished” huh? What a lovely message. Well let me encourage you that I find your email less than a good deed. In fact I found it insulting as the introduction was unnecessary and placed an unbalanced, negative light upon an almost universal spiritual message of giving – whether it is returned and appreciated or not.
So you may be encouraged to find that bad deeds don’t go unpunished either as I have no intention of rewarding such behavior by patronizing your business. How’s that for balance.” XXXX XXXX
Crazy, right? Who is this guy.
I know, I know, I am confused just like the rest of you… Who doesn’t love my emails?
Criticism and push back can be a great indicator that you are heading in the right direction.
Although I get some negative response, they don’t even compare to all the positive ones.
So do not be afraid to go out there and write about you, your experience, your triumphs and failures.
In the coming weeks I will try and do the same, I will share with you guys:
How I lost a million dollars in one day.
How $60,000 cold hard cash show up at my office in a Fedex package (You’re not going to believe where the money came from).
How I gained a net worth of 8 million by age 27 and lost it all by age 28.
How we made $400,000 in one day all because of a simple mistake.
The list goes on. I share these things, in hopes that I can help some business owner improve their business in one-way or another.
I am just like most of you. I am out their searching for my tribe…
We all want to find our tribe.
“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate. … Tribes need leadership. Sometimes one person leads, sometimes more. People want connection and growth and something new. They want change…you can’t have a tribe without a leader – and you can’t be a leader without a tribe.” Seth Godin
“If you’re remarkable, then it’s likely that some people won’t like you. That’s part of the definition of remarkable. Nobody gets unanimous praise — ever.
The best the timid can hope for is to be unnoticed. Criticism comes to those who stand out.
Playing it safe. Following the rules. They seem like the best ways to avoid failure. Alas, that pattern is awfully dangerous. The current marketing “rules” will ultimately lead to failure. In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible.”
P.S. I am going to be sending out another email on YouTube Marketing. You are now able to create annotation that will link out to a website.
I will explain in the next email.
Lead Gen, Business Marketing Or Advertising? You Need This!