Google Analytics Checklist: How to Analyze Data to Drive More Traffic

Google Analytics Checklist: How to Analyze Data to Drive More Traffic

Google Analytics is a comprehensive tracking tool on the market. 

This tool gives you robust information about visitors to your website and the actions they take on your web pages. After clicking on the email that you sent, you can see what people are doing on your site.

Nearly 61% of the first 1 million websites (Alexa ranking) use Google Analytics, according to SimilarTech.

If you use Google Analytics effectively, you can stop making blind assumptions and make data-based marketing decisions to increase profits.

Google Analytics
Google Analytics

One of the best things you can do with your website is to be in control. Even though content marketing is powerful enough to grow your traffic, you need to be updated on what’s currently happening on your website.

That’s the best way to do better research and come up with topics that will make for the most in-depth and useful content. 

This will result in Personalization, whereby your content isn’t just a string of texts but there’s personality attached to it. 

That’s exactly how Build.com increased conversions by 6% just by utilizing the audience insights in its content marketing processes.

Build.com
Build.com

What is Google Analytics (GA)?

Google Analytics is a web analytics tool that allows site owners to get a general picture of how users find and use their website or app.

What is Google Analytics
What is Google Analytics

Google Analytics is more than just counting clicks and simple page views.

It provides an excellent way to track visitor behavior, demographics, sales figures, traffic from other websites, and more.

All data you need is captured in real-time and divided into different areas (such as traffic sources, user behavior, etc.). 

You will be shown on a dashboard with diagrams and pie charts to visualize the progress of your website.

Here’s an example of the Google Analytics dashboard:

Active Visitors
Active Visitors

If you want to improve your website, we will guide you through data-driven decisions with Google Analytics to increase traffic.

Add Google Analytics to Your Website

Before you can access data, you must ensure that Google Analytics is set up correctly on your website. Misused tracking distorts your tracking data and leads to the wrong decision.

To start using Google Analytics, all you need to do is create an account, link your website to Google Analytics, and add the tracking code snippet to the <head> section of your website.

Boost Keyword
Boost Keyword

If your website or blog is hosted on WordPress, you can use this simple guide to set up Google Analytics.

After setup, it might take several hours to collect data on your website. Let’s look at a few different aspects of using Google Analytics to improve your website.

1). Focus on Your Goals

To make the right decision, you need to stay focused on what you want your website to accomplish for your business and understand how to achieve them by setting Goals.

There are different types of goals you can set in Google Analytics. Some webmasters may prefer to set a goal to understand what happens on their “Thank-you” page. 

That’s the page the visitors land on after filling out a form or subscribing to your email list.

Goals

Once a clear goal has been defined, it’s time to dig into your top pages. One way to view your content is to visit the Google Analytics Pages report. 

From there, you can determine which blog posts and pages generate the most conversions.

Once you find the type of content that will give positive results, you can bring more content ideas to your blog and include them in your editorial calendar.

2). Bounce rates

One of the most critical indicators you must remember is the bounce rate. The bounce rate is the number of visitors to each page on your website. It’s a range of 1-100.

Bounce Rates
Bounce Rates

Find out if your visitors keep using your website or bounce off after reading your post or reaching your homepage.

Essentially, the lower your bounce rate the better. But this isn’t always the right way to accurately measure the bounce rate. Because a visitor may land on your page, finds exactly what they’re looking for, and leaves.

This doesn’t mean your page is low-quality or poorly-written. On the contrary, it means that your page is useful and provides trusted answers to users’ questions. 

Overall, you should work on your website to lower  the bounce rate. The lower the bounce rate, the more attractive your website is, the better it is for your business.

Looking at it from another angle, if you notice that a lot of visitors leave your web page after viewing just one page, it could be an indication that your content isn’t useful and you need to optimize your content or use a better call-to-action to engage users.

How to Improve Your Bounce Rate

You should always aim to improve your bounce rate. Although several plugins and tools promises to magically fix it, adhering to simple tweaks can help a lot. 

  • The first step is to create compelling content that’s easy to consume and implement by users. 
  • Reduce page load time on your website and make your landing page visually appealing.
  • Use an exit popup form to capture visitors’ email addresses and give them useful resources before they leave your website. Tools like OptiMonk and OptinMonster can be useful for building an email list and reducing bounce rates. 

User behavior

Apart from tracking valuable website metrics with Google Analytics, you can also do a user flow analysis to understand how visitors explore your website and its pages. 

You’ll see the behavior flow across your website — and this can be a goldmine for understanding how users interact and navigate your pages.

Behavior Flow
Behavior Flow

By examining your users’ behaviors, you can understand why visitors are leaving your website and how to retain them. You’ll also be able to create a better sales funnel that will drive sales and revenue for your business.

After you identify this area, you can take steps to reduce your bounce rate and improve every aspect of your business.

First, set up Google Analytics goals for conversion tracking. To track Revenue and Conversion, you must enable Google Analytics eCommerce tracking.

How to Improve Organic Traffic With Targeted Queries and Landing Page Reports 

One of the main objectives of tracking your website analysis is to identify gaps and find ways to generate more traffic. In Google Analytics, you can monitor the SEO report on your landing pages.

But first, you must integrate your Google Analytics account into your Google Search Console account. 

Once the two tools are synced, you can display the best SEO search queries for your website that provide the best search engine experience.

Organic Traffic
Organic Traffic

Use the Google Analytics SEO report to see the ranking of keywords, Clicks, and Impressions for your website.

Adjust your keyword list by the number of impressions and find the most relevant keywords.

These are the keywords that are most valuable to your business. Besides, you can improve the click-through rate (CTR) for these keywords to drive even more traffic.

Here’s how to Boost Keyword CTR

Make sure that your page titles don’t exceed 55 characters and your meta description should be about 156 characters max. 

These are important elements because Google is going to display them to users in the search engines. So write persuasive and keyword-rich metadata.

Boost Keyword
Boost Keyword

Understand the context in which people are searching for your important keywords, and then create content that is relevant to those people. Research and create content with user intents and focus on solving users’ questions.

Increase Traffic with Keyword Reports

As a website owner, you can use insights from the Google Analytics Keyword Report to increase traffic to your website. You can achieve this by effectively optimizing your page with the right keywords. 

Simply navigate to the Traffic Sources tab to access this report.

Keyword Reports
Keyword Reports

While analyzing your traffic sources, don’t forget to consider the keywords that are bringing people to your website.

But you don’t have to use all the keywords, just concentrate on the top 10 keywords that get the most traffic to your website.

Here are some of the key areas you can use the top 10 keywords to drive more traffic to your web page.

  • Use the keyword in your Image title  
  • Use the same keywords in the title tag and meta description of your page.
  • Use the keyword as your anchor text. 

Note: To avoid over-optimizing your anchor text (which Google frowns at), make sure that your keyword-based anchors also contain other natural words. 

If you’re a web developer, for example, use “here are the best web design trends” as anchor text instead of using the web design trends as your primary anchor text. 

You want to appear as natural as possible with your keywords, links, and anchor texts. 

Create a Variety of Content Targeting Your Top Keywords 

At the end of the day, traffic is what drives traffic to websites. You may want to utilize paid traffic initially, but as time goes by, you’ll want to drive organic traffic from search engines, social media, and other websites.

That’s why you need content.

To get started with content creation, you’ll need to know how your existing content pages are doing. 

Is your content driving a decent amount of traffic? Are you satisfied with your unique visitors and page views? 

Conduct a Content Audit 

Content Audit can produce dramatic results in terms of organic traffic and revenue. 1800DoorBell increased year-over-year transactions from Google organic traffic by 83% and revenue grew by over 96%.

Content Audit
Content Audit

When you invest in content marketing, you need to focus on several other metrics to determine your ROI from your marketing content. By calculating your ROI on content marketing, you can see whether your investment is paying off or not. 

Not many webmasters like to conduct a content audit because it can be daunting and boring to work with Spreadsheets and numbers. 

To simplify the process, you can use SEMrush’s Content Analyzer tool. Just enter your website URL and analyze it.

Content Analyzer
Content Analyzer

For most websites, the primary purpose of content marketing is to the right leads and turn them into customers. 

However, you cannot expect every website visitor who lands on your website to become a customer. 

This means that in addition to conversion, you also need to focus on other key metrics such as lead quality, traffic, and on-site engagement.

Lead Quality
Lead Quality

How often should you audit and review your website content?

Well, you can do so every 6 months or yearly. It all depends on what data you want to collect.

Here are some things you should consider:

  • Find the keywords that generate the most traffic to your website. Understand your organic visitor’s intents and find out if you’re truly helping them on your website. 
  • Identify the articles you’ve published initially that are generating a decent amount of traffic and engagement. When creating a new editorial calendar, make sure you use the same ideas in your best-performing articles to improve your new content.
  • Above all, you need to be creating a variety of content. Different content formats can help you reach new audiences in real-time. 

For example, you can turn your best blog posts into Podcasts and share on iTunes and other podcast directories. 

This will provide an additional way to reach a new audience who prefers to consume audio content. Don’t forget to create videos, Slideshare presentations, infographics, and other types of content.

Remove content that no longer reflects your business.

Your business is going to change approach, focus, or products. As a result, you also need to reflect this with your new content.

To begin, you should get rid of content that no longer reflects the objectives and goals of your business, in its entirety.

In Google Search Console, you can even remove outdated content from Google’s index. That way, Google will no longer count them as your site asset. It helps to save time so that crawlers can focus on fresh, relevant, and useful pages on your site.

Webmaster Tools
Webmaster Tools

As you conduct a content audit, you may discover articles that are no longer useful or have become outdated.

There’s no need for allowing them to take up dust and cost you hosting fees, remove them or better yet, replace them with better content.

Conclusion

Google Analytics is a sophisticated web analytics tool that allows you to extract valuable data from your website traffic. 

By using the various reports and statistics available in Google Analytics, you can identify any gaps in the design, content, and structure of your website and make adjustments as needed. 

Knowing how to use this web analytics tool correctly can play a crucial role in generating targeted traffic to your website and landing pages, consumers to your product pages, and boost your overall income. 

Yes, that’s how powerful Google Analytics can be if only you’d spend some time to master it.

5 Examples of Follow Up Emails That Increase Conversions By 74%

5 Examples of Follow Up Emails That Increase Conversions By 74%

Email is the hallmark of online communication.

There are many ways to reach your target audience online — including new technologies such as mobile messaging, chatbot, AI, push notification, and so on — but the most effective is email. 

Email marketing helps you drive both traffic and leads. It also results in significant conversions than other marketing channels, including search marketing and social media. 

So if you want to grow revenue, you need to invest in email communication. This is good news for marketers — since 72% of people prefer to get promotional messages through email.

Email Marketing
Email Marketing

Let’s consider a few more compelling statistics:

  • Email is 40X more effective for attracting new customers. 
  • Email subscribers sharing your content are 3X more likely to use social media than visitors from other sources.
  • 4.24% of email marketing visitors are more likely to buy a product compared to 2.49% of search engine visitors and 0.59% of social media visitors. 

But as with anything worth doing, effective email marketing requires a level of perseverance and attention to detail.

You need to know when and what you need to send. It all boils down to understanding your audience and giving them what they want. 

What is Follow-Up Email?

A follow-up email is a single or series of emails sent to the subscribers to re-engage them. This type of email is necessary because it acts as a reminder to the recipients that action needs to be taken. 

You could send a follow-up email to get feedback, recommend a paid product if the recipient previously signed up for a free trial, and so on.

Why You Need to Send Follow-Up Emails

The art of “checking in” has become a part of our culture. During a family reunion, we all want our voices to be heard. 

We want to follow up on our siblings, relatives, and even close friends who have been a part of the family.

Follow up is important because it builds trust between you and the recipient. If someone subscribed to your email list, got the first email and never heard from you again, they’ll be disappointed and even move on.

Let’s summarize the reasons why you should send follow-up emails to your contact list and how this approach can boost conversions by as much as 74%.

1). Repetition Leads to Lasting Impression 

Why do brands spend millions of dollars on billboard advertising? Trust me, they don’t have excess money to throw away, they’re only obeying the law of repetition. They want to get your attention.

Billboard Advertisement
Billboard Advertisement

But how is that?

Well, the more often you see the same brand or that sexy lady dancing on a commercial, the more likely you’re going to take action. If you see the same ads over and over again, you’ll want to do what it says.

In the same vein, people are more likely to react to a second email when you send a follow-up. 

There are times when one email will not suffice — you’ll need to send multiple emails to finally get subscribers to sign-up for your webinar, test the demo, or purchase a product. 

The first emails may not build confidence in subscribers. That’s why the third, fourth, and even fifth emails are required. 

According to research, email campaigns with 4-7 emails per sequence generated 3X the responses of campaigns that had only 1-3 emails. 

This applies to any type of email, no matter the recipient. Even emails to your Uncle or business partner, there are times when consistency wins. 

To save time, though, you can schedule follow-up email sequences automatically using tools such as Ninja Outreach, MailShake, etc. 

With any of this email automation software, you can schedule follow-up emails to be triggered after 24 hours or whenever you want it.

2). A Customer Might Not Be Satisfied 

Sometimes, a customer might be unhappy but there’s no way you can tell. Even after a successful meeting or phone call, you still need to follow up. Have you recently made a sale and you’re all excited? 

It’s not enough to be all-excited because the customer might be regretting her purchase. That’s why you need to follow-up to know her experiences with your brand. 

Unhappy customers will spread negative experiences on Yelp and social media. Before you know it, your ideal customers will lose trust in your brand. Worse, 91% of them may not likely buy from you again.

Customer Experience
Customer Experience

Following up after the sale or successful meeting can reveal valuable insights into your customer’s sentiment. 

They’ll be able to tell you exactly why they’re unhappy and even guide you on how to rectify it before it becomes a hurdle.

As a business, don’t just keep to yourself. You need to send follow-up emails and even go the extra length of giving more value. 

Build relationships beyond that initial sale, and work towards turning the customer into a brand ambassador.

3). Easily Close the Sale

One of the best ways of closing the sale is by following up on your leads. If a lead was live at your webinar or downloaded your eBook, you need to follow up via email to close the sale.

Easily Close the Sale
Easily Close the Sale

In the online marketing world, consistency is what counts. This means that if two competitors attract the same lead, the brand that will get the sale eventually will be the one that’s communicating with the lead.

Did you see why follow-up emails are powerful?

If you respond quickly to a potential lead, you’ll likely close the sale via email. If you respond within 5 minutes, your conversions will be even higher.

4). Sending Initial Emails to the Wrong Person

Have you ever sent the right email to the wrong person? It happens to me all the time. If your contact list is segmented, there’s a chance that you may send the wrong email to the right segment.

Initial Emails
Initial Emails

This would warrant a second email. If your contact list is outdated, you might want to clean it up. Sending emails to inactive subscribers is a waste of time. 

And if that’s the case, you don’t give up. You send follow-up emails — to the right segment this time.

Follow-Up Email Templates and Examples For Your Inspiration

In this section, we’ll discuss what you can say to get your subscribers, prospects, and customers to write back.

These follow-up email templates are for inspiration only. Maybe by the time you’re reading this post, hundreds of marketers must have used them.

To stand out, learn the concept and follow the pattern. 

These follow-up emails work. They’re from our archives and other businesses that have succeeded with email marketing.  

Remember to improve the email template you have chosen before sending your first follow-up email. 

Follow-up Email #1: Keep it short and sweet

Businesses and marketers usually send follow-up emails to boost sales. If that’s the case, you need to keep it short and sweet. Make it polite, brief, and conversational.

Here are some examples: 

Hi {{first_name}},

Do you need proven ideas on how you can reach more customers and grow revenue every month?

Is it right to contact you next week to share these ideas with you?

Thank you.

{name}

Note: The email above is short and asks for permission. It’s a follow-up email but it respects the recipient.

Here’s an example:

Hi {{first_name}},

I recently saw your post on Twitter. It seems you’re looking for ways to increase conversions. You’re not alone.

These two helpful posts might help. Let me kindly share them with you:

{{Link 1}}

{{Link 2}}

Would you like to know how this strategy is increasing our conversion rates? Let me know when you’re ready.

Cheers!

Note: This second follow-up email is with respect to a post on Twitter. So the marketer is trying to establish a rapport with the person who posted on Twitter. 

Fortunately, the sender has two resources that will help the person out. It adds value while appreciating the person 

In both emails, you can see the approach: The sender isn’t pushy or manipulative. In the first example, it’s all about asking for permission to reach out again (which is the essence of email marketing).

In the second example, the sender appreciates the effort of the recipient and offers tremendous value.

Follow-Up Email #2: Create added value

If you want subscribers to respond to your emails, you must create added value. It can be in the form of sharing social proof, statistics, or giving away your best secrets on a platter — these elements can add increased value to your follow-up emails.

Create Value
Create Value

After the first email, the subsequent follow-up emails must be aimed at establishing you as an authority in your field. You don’t want subscribers to see you as a salesperson or marketer.

Here are some follow-up email examples that are short and clean:

Here’s an example: 

Hello {{name}}

If you’re struggling with [business problems], you might be open to this quick tip that many of my clients find useful: {{briefly share the tip}}.

I know how to increase X. Tell me if you’re interested in hearing about it.

Thank you.

{{first_name}}

Follow-Up Email #3: Recognize their interests

Your emails should be aligned to your subscribers’ and prospects’ interests. There’s no need to pretend — just let them know you’re following up after the initial contact. 

Let people know why they’re getting the emails, who you are, and why they need to open your subsequent emails. 

Here’s an example email:

Hi {{first_name}},

Thank you for opening the email I sent on Monday. You indicated an interest but never showed up to the webinar.

Does this action mean you want a replay or would be more inclined to attend the next webinar {{coming up next weekend?}}

In the meantime, do you have questions about {{your business name}} or our products. Don’t hesitate to contact me.

Do you have 50 minutes for a short call within the week?

Kindly let me know.

Follow-Up Email #4: Stand behind your product

I’m sure your product is valuable and easy to implement. If you’re in doubt, then you don’t have to promote it in the first place.

But if you’re proud of your product and service, then nothing should stop you from having full confidence that it’ll help people. 

In his book,I want to be confident,” the author Harriet Griffey re-emphasized the need to build confidence from within, especially from who you’re as opposed to what you have.

Product
Product

So when reaching out via follow-up emails to your prospects, you need to hone confidence in your tone.

Here’s an example:

Hi {{first_name}},

I understand you’re having challenges with lead generation for your new startup. The good news is that I’m confident in what our {{product name with link}} can help you accomplish.

If I am not sure that [your company] will benefit from it, I wouldn’t spend time writing this short email. Lol

Let me know if you have any questions or challenges along the way. 

Cheers!

{{my_name}}

As you can see, this follow-up email is borne out of previous knowledge about the recipient. Perhaps, they have indicated interest in your video course on how to generate B2B leads or participated in a webinar.

With such rich insights, you can craft irresistible emails that will re-engage your subscribers.

Follow-Up Email: #5: Catch up on sales calls

When it comes to sales, effective tracking is important. Otherwise, you’ll be making the wrong decisions. You can send follow-up emails based on the sales data you’ve gathered over a period. 

After a successful sales call, “don’t forget to follow up via email,” says Wendy Casey of Harvard Business School Online.

Sales Calls
Sales Calls

The email below appreciates the customer for the meeting and delivers the promise. It doesn’t matter how small or big the sale was, make it count by connecting with the customer again.

Here’s an example:

Hi {{first_name}},

Thanks for the purchase you made via phone call. We’re thrilled that you responded the way you did. We hope you’ll enjoy our product and consider us again.

In case you missed the products, get it through this link:

{{link to the product download page or login page}}

Thank you so much.

{{my_name}}

How to Write a Follow-Up Email That Gets Opened 

If you can get subscribers and prospects to open your follow-up email, there’s a chance that you’ll increase conversions. If someone hasn’t replied to your first email, you may think they’re not interested and wants to move on.

70% of marketers quit if they don’t receive feedback on their first email, according to Yesware.

Often times, that’s never the case. Our instincts can go wrong sometimes. 

We’ve been doing email marketing for a while and we know that very few prospects say “Yes” to our first email. Even the second, third, fourth, and even fifth may not be opened. 

Do we give up and go hunting for new prospects?

Not so fast…

Side Trade conducted a study and saw an 18% response rate to the first email they sent, and 13% to the fourth. But it gets better — because the 6th email in the follow-up sequence yielded a massive 27% response rate.

There are two proven ways to get your follow-up emails opened and read:

  • State the reason why you’re sending the email
  • Add a call-to-action (CTA)

The first approach is important because it adds context to your emails. For example, you can refer to the email you sent previously. This will serve as a reminder to your recipient. 

Adding a CTA is ultimately the most essential part of any follow-up email. You might place your CTA link earlier in the email or right below if it’s a short email. 

Conclusion

Overall, sending follow-up emails to your new and existing subscribers will establish you as an authority in your industry. 

If you want to increase conversions, then you’ve got to be consistent with email marketing. 

Although a lot of businesses don’t send follow-up emails. That’s a huge opportunity to gain a competitive advantage. 

All in all, keeping in touch with your potential customers via email channel is the easiest way to deliver good customer service and enhance their experiences.

How To Measure and Know If Your YouTube Ads are Successful

Here is a broad YouTube strategy that works really well and has proven to be successful for many different companies.

  1. Create a good YouTube video that entertains, educates and asks the audience to take action. (brands like Dollarshave Club, Purple and Chatbooks)
  2. Build out a YouTube Ad campaign that will target the right consumers.
  3. Nurture the audience with 8 to 12 touches

Video views on YouTube and Facebook are a lot cheaper than clicks on Google Search Ads. But it’s still a risky investment. That’s because there is a lag between someone seeing an ad and the actual purchase. Few people will see the ad on YouTube and buy a right away. You have to Nurture the audience.

The hardest part of a YouTube ad campaign is the attribution (Tracking buyers directly).

A YouTube campaign my look like a failure the first 30 days, but actually isn’t over a 60 to 90 day period.

This is what Purple mattress was running into when they ran their YouTube marketing campaign.

Luckily for Purple, things were pretty simple when they started out.

Back then, they were only running video ads, so any lift in sales was 100% attributable to those early campaigns. Comparing dollars in vs dollars out gave them the confidence that this was the right strategy to pursue.

Purple Matress saw a direct ROAS of 1.5 on the YouTube campaigns, they knew that the actual ROAS would climb to 4 by looking at a 30-60 days period.

Besides watching sales come in, they also had other indicators that looked promising.

Google has a research survey called Brand Lift which is an experiment that divides the audience you want to target into two. One half will see your ads while the other half doesn’t. Then afterward, they look at the difference in branded search queries between the two groups.

Here are the results Purple found when they ran such a campaign:

  • People that watched >30 seconds (what Google counts as a view): 30x increase in branded searches.
  • People that skipped the ad: 6x increase in branded search queries.

These numbers are pretty huge. And the group that skipped the ads still showed a considerable increase, which Purple got for free, because you don’t pay for skipped ads on YouTube.

Here are the best 5 ways to target your audience with YouTube Ads.

1. In-Market

2. Remarketing

3. Placements

4. Brand Search (Keywords)

5. Custom Intent Audience (People who search for our keywords)

How To Get Reviews From Customers With A Simple DIY System

Are you tired of paying money for your get reviews? You should use that money on your customers who are leaving the reviews. Not software that just gives you a nice link.

In this video, I will show you how to set up a webpage to get reviews from your customers. You are going to need this link. Your Gooogle Business ID will replace “Your ID.”

//search.google.com/local/writereview?placeid=Your ID

Here is what the page will look like.

//reddmg.com/review/

The Video Transcript

Hey everyone, this is Jason. We’re here at Red Digital and I am going to show you guys how to generate a page with a link for your customers to be able to leave reviews.

There’s a lot of software out there, so you have Podium Charges 400 a month and up. I think they might charge more than that. You’ve got a lot that charge $40, charge 90, 100, it’s that gap where you have some that are charging 500 a month all the way down to $40 a month.

Well, I’m going to show you a way that you can just set up a review system on your own that doesn’t cost you anything. It just costs you whatever you’re paying for your website. So let’s jump in.

Here’s what it looks like. So if I want to send out an email to customers and ask them for a review, I’m just going to send them this link.

The link is reddmg.com/review. Now what you can do here, let me show you what happens. I just put “Thank you for taking the time to leave us a review.” Had a great experience, you click here. We need to chat, you click here. Great reviews are rewarded. Then I give them some swag if they leave a good review.

So if you click on this link right here, you will see that it takes you right to a spot where you can leave a review. Very simple to do, and that’s what a lot of these software companies that you guys are paying $90 a month to do. This is all they’re doing.

They just do it on their own platform. Then if we need a chat and they have a bad review, it kicks them over to our contact page where they can fill in a form, let us know what’s happening.

Ideally, what I want to do is create a separate page that says, “Hey, have you had a bad experience? I want you to call me or text me at this number.” And give them away to contact us. But what this does is just allows you to bypass. You don’t need to go out there and get some amazing software.

So the very first thing you do is click create your webpage. Just a review page, a separate page, and then the link to here looks like this.

//search.google.com/local/writereview?placeid=Your ID

You Local ID write a review question place ID here.

Now I’m going to put a link to this down in the description. This number right at the end is known as my Google ID number, so you can identify that very easily. So Google my business ID number.

Okay, this will pop up. You can just go here to can’t find my ID number for support. Click on here, go to a place ID, and it’ll tell you to put in your location. So I’m just going to go Red… Red Digital Marketing Group right there.

There’s my ID. Okay? So it gives it to me. I’m going to take that ID, I’m going to plug it into the URL, which I showed you earlier.

And once that is plugged in, that’s it. You just create the page. When they click on that, that’s the URL they go to. Let me show it to you one more time. Search.google local review. You’re just going to replace this end place with your ID and then they can leave a review. So there’s a simple way. Save your money and you have a nice review system.

And then what I like to do is put the review down into the footer of the website. Leave a review right here. And like I said, you can offer them swag, but reviews are important. Google reviews matter. Facebook. If you want them to leave a Facebook review or a Yelp review, you can send them to a page that has the three options and they just click on those options and leave the review.

Okay. Hope that helps. See you.

It’s funny – I struggled with writing headlines myself…until I had discovered this.

“On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” David Ogilvy

One of the biggest struggles and mistakes that I see businesses making is that they don’t spend enough time creating content. We run marketing campaigns for about 50+ companies, and our number one hurdle is the content.

I asked a client the other day to produce an article, and I got denied entirely even though the success of their campaign depends on it. The likely path of this client is a failure.

Without content there are no ads, email campaigns, blogs, nurture sequences, social media, etc..

I wish there was an easier way, but there isn’t.

So I am going to help you get over the hurdle of creating quality content.

You just do it!

SMALL BUSINESS OWNER? I have been there.

You just do it!

STARTING A NEW BUSINESS? You need content.

Just do it!

TRYING TO GROW YOUR BUSINESS? Nothing works better than content.

Just do it!

It all start with something we were born to do. Imitation!

“People today live by the assumption that they’re naturally “either good or bad” at a specific skill. While yes you do have natural talents that can help, but the best of the best don’t rely on talent… they rely on hard work and doing things that make you a bit uncomfortable until they develop a skill.”

I play a lot of basketball and spend a lot of time trying to get better. I’m the only 6’1″ white guy that has dunked on Shaq. You can see the proof on YouTube…:)

Let’s say I want to become a great shooter. Instead of starting from scratch, I can watch other great shooters and pattern my shot after theirs.

In my opinion, Klay Thompson has one of the best shots in basketball. I want mine to look like his, and I want the results that Klay gets. So I watch and observe and practice until mine looks like his. It’s not going to be exact because we are different, but I will take what I see and adapt it.

This is how I learn new skills. I will watch professionals and do what they do.

We all do the same thing.

We learn by observing what others are doing and putting into practice what we have seen. We do this on everything else, but when it comes to writing and content, we are so concerned about plagiarism that we think we need to recreate everything from scratch.

You don’t!

Over the coming days/weeks, I will give you some tips on how to create quality content. I will show you how, but you will need to watch what I’m doing, and put it into practice.

Doing is the keyword…

What I am doing now… is writing an email. I’m putting into practice what I have learned from others, and I am telling you to do the same thing. Get started by sitting down for 30 minutes and write or shoot a video.

Just do it!

Let’s start with a simple Headline.

There is a simple way to create headlines that will grow your business. You will use headlines on your website, facebook ads, cover images, blogs, and emails. So it’s essential that you get a good one because a headline is the difference between success and failure.

The number one goal of a headline is to capture attention and get them to continue reading. That doesn’t mean you are going to create a headline that doesn’t align with your product or your message, but you can get creative.

If you put the word SEX at the top, it will grab attention, but if you are using the word SEX and your product is sleeping pills, you may get a lot of pushback which will have the opposite effect.

Actually, those two things may go together. Some people go right to sleep when they hear the word SEX. 🙂

Here’s a simple method that I have used to generate headlines. I call it… the art of the steal. Steve Jobs did it so we can imitate him.

Find Headlines that you like and adapt them.

“…great poets imitate and improve, whereas small ones steal and spoil.”

I have about 50 saved Facebook headlines, and another 50 saved Instagram ones. I am always looking at different ads to see what grabs my attention.

I will take the same headline and change up the words.

It’s that simple.

Here are some headlines that I have found on Facebook and saved for my future use. I will change the wording on these headlines to match the product or service I am pushing.

“PPC Agency Owners Are Finally Discovering The Perfect Way to Create High-Quality Leads, For a Fraction Of The Price, While Getting Paid What They Are Worth!”

Dan Wardrope

“Writing Copy That ACTUALLY SELLS Doesn’t Have To Be A Pain. Let Me Make It As Easy As “FILL IN THE BLANK” For You!”

Increase Academy

“It’s funny – I’ve struggled with marketing myself… but I’ve always been able to market the heck out of other people.”

Dennis Murphy

“Get Immediate Access To The Knowledge Business Blueprint Course & Software. The Training That Gives You The Exact Strategies And Done For You Marketing To Profit From The $355 Million Dollar Per Day Knowledge Industry.”

Tony Robbins, Dean Graziosi & Russell Brunson

“With the myriad of “marketing formulas” available to the modern marketer, what’s often forgotten are the answers to four simple, but critical questions.”

Todd Brown Marketing

“3 years ago I decided I wanted to share what I had learned in my journey of personal evolution and my expertise as an entrepreneur . . . but I didn’t know where to start…”

David Bayer

came from increase academy Sean Volser

Here are some more famous Headlines by some of the best Ad Men on the planet.

  • Do You Make These Mistakes in English?
  • How to Win Friends and Influence People
  • “At 60 miles an hour, the loudest noise in this new Rolls-Royce comes from the electric clock.”
  • How a “Fool Stunt” Made Me a Start Salesman
  • “They Laughed When I Sat Down at the Piano – But When I Started to Play!”
  • Who Else Wants a Screen Star Figure?
  • How a Strange Accident Saved Me from Baldness
  • How I Made a Fortune With a Fool Idea
  • Profits That Lie Hidden in Your Farm
  • How I Improved My Memory in One Evening
  • Is the Life of a Child Worth $1 to You?
  • Here is a Quick Way to Break up a Cold
  • How Much is Your Working “Tension” Costing Your Company?
  • How to Burn Off Body Fat, Hour-by-Hour
  • Get Rid of Money Worries for Good
  • For the Woman Who Looks Younger Than She Is
  • Thousands Now Play Who Never Thought They Could
  • To Men Who Want to Quit Working Some Day
  • How a New Discovery Made a Plain Girl Beautiful
  • Why Some Foods “Explode” in Your Stomach
  • Imagine Me… Holding an Audience Spellbound for 30 Minutes
  • The Lazy Man’s Way to Riches
  • Are You Ever Tongue-Tied at a Party?
  • You Can Laugh at Money Worries – If You Follow This Simple Plan
  • Why Some People Almost Always Make Money in the Stock Market

Take one of the headlines above and adapt it to your product or service.

That is it!

Your headline is now created and you can move onto step 2.

Step 2 will be discussed in our next email. This is where we learn to position the problem and overcome their objections.

It basically about having a conversation about what is going on in your prospects head. The better you understand them, the easier it will be.

“On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” David Ogilvy

Have a sweet day, and keep marketing!