by Jace Vernon | Internet Marketing, SEO Content Creation, Video Marketing
Recently, I have gone a little overboard with my studies in online marketing. I just love to find little tips and tricks to help my own marketing efforts and yours.
So lets talk about marketing.
I’m big on it.
When I say marketing this includes every bit of interaction your company has with the outside world.
It’s so important to keep up on the latest trends. Yes, most of them are not going to contribute to your bottom line, but some will. If you don’t keep up, you will eventually get burned.
Here are a couple of Jaceisims
A message has to be heard and understood. It doesn’t do you any good to plant confusing seeds. (which most companies do) Simplify your message!
Simple can be harder than complex.
The better you teach the more you sell.
As long as you have material and content. Most customers and clients are 70% sold by the time they contact you.
Stop trying to sell with marketing. Instead, use marketing to help customers buy..
So enough of that..
I wanted to put together a comprehensive checklist.
Here is what everything single company should have in place if they expect to make it online.
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[xt_list_font_item icon=”ok-circle”]Website: clean and mobile friendly. Focused on User Experience[/xt_list_font_item]
[xt_list_font_item icon=”ok-circle”]Explainer Video: Tell your story and the problem you solve.[/xt_list_font_item]
[xt_list_font_item icon=”ok-circle”]Adwords Campaign: PPC, Video Ads, Remarketing[/xt_list_font_item]
[xt_list_font_item icon=”ok-circle”]SEO campaign: different forms of Content, keyword research, etc.)[/xt_list_font_item]
[xt_list_font_item icon=”ok-circle”]Email Campaign: 12 sequence follow up.[/xt_list_font_item]
[xt_list_font_item icon=”ok-circle”]Facebook ads: [/xt_list_font_item]
[xt_list_font_item icon=”ok-circle”]Retargeting/remarketing[/xt_list_font_item]
[xt_list_font_item icon=”ok-circle”]Landing pages and sales funnel pages[/xt_list_font_item]
[xt_list_font_item icon=”ok-circle”]YouTube channel for Video marketing[/xt_list_font_item]
[xt_list_font_item icon=”ok-circle”]Explainer Video: Tell your story and the problem you solve.[/xt_list_font_item]
[xt_list_font_item icon=”ok-circle”]Backlink strategy[/xt_list_font_item]
[xt_list_font_item icon=”ok-circle”]Social Media: facebook, instagram, twitter, google+[/xt_list_font_item]
[xt_list_font_item icon=”ok-circle”]Analytics, indexing and tracking. [/xt_list_font_item]
[xt_list_font_item icon=”ok-circle”]Customer Love Campaign[/xt_list_font_item]
[/xt_list]
Once everything is put into place, you can determine where your highest ROI is coming from and allocate more resources to that avenue.
Now, I always get companies who say that the system doesn’t work with B2B businesses.
As if a B2B business advertise to Aliens…☺
At the end of the day B2B companies are ran by people and they are the decision makers behind a B2B business. The system works for any business marketing to any customer. Especially aliens…
How do I know this? Because it has helped land clients like: Amazon, Ford, Oracle, Google, Disney, P&G..etc.
So the questions is…
What are you lacking?
We are here to help and answer questions.
I would recommend reading our guides and blogs. Overtime we will discuss each one of the 13 steps in detail.
But, for now we have…
Facebook marketing Guide
Youtube Marketing Guide
Instagram Marketing Guide
SEO Autocomplete
Read them. That way you can be rich, take vacations, and use your money for good. ☺
Until next time..
by Jace Vernon | Internet Marketing, Whiteboard Animation
One Sunday morning I was in church and me and Camdyn, by youngest daughter, needed to take a little break.
We found ourselves in the hallway where I came upon a flyer that said.
“I need some help and I would be happy to clean your home or office to make some extra money. I have a lot of experience and worked for a cleaning company.”
“Call XXXXXXXXXX”
What does one live for if not to make the world a better place for those who are struggling?
So, I immediately called her and gave her some work.
It was all fine and dandy until last Monday she seemed a little distraught and nervous. Something was up.
Next thing we know, we are missing our $2000 camera and the cleaning lady has disappeared.
Elphaba said it best in the broadway play “Wicked”
“No good deed goes unpunished.”
I wish I could say this has never happened to be before, but I have a tendency to get ripped off a lot. It’s a good thing I can afford it.
Which brings me to the point.
Introducing our new Watercolor Videos.
Whenever we launch a new product you can bet 4 months later our competitors are going to be launching the same thing. Just a lot uglier.
I like to call them…
“The Swiping Men”
They did it with Yswipe, they did it with our Blackboard, and they will do it with Ypaint.
That’s the name of our new Watercolor Videos
“Ypaint”
You ought to get one…they are pretty cool.
And for those of you looking to rip us off…
Go ahead. We are all about sharing. I like to think of it this way.
Without competition nobody would cheer when we make a touchdown.
We all go to watch the battle.
So check out the new video
You are going to love it…
And one other thing:
If any of you have bought a used Nikon Camera in the last couple of days and you find pictures of a 4 year old’s birthday party on the memory card, send us the pictures…you can keep the camera.
Happy Hunting
If you want to order one of our Watercolor Explainer Videos, please get it touch with Ydraw.com. Your experts in Animation Explainer Videos.
[xt_callout style=”minimal” title=”Do You Need Help? Our Offer To You” href=”http://marketinghy.com/contact/” btntext=”Sign Up Now!” icon=”tags” btnstyle=”flat” btnsize=”large” btncolor=”blue” target=”_blank” btnpos=”right”]
Alot of times people we find they are too busy or they just do not have the technical skills to implement our strategies. If you can not implement this strategy, we would love to do it for you. Everything we do is based off of ROI and will help your business. Sign Up and we will get you started right away. We will manager your Video Ads Campaigns, Email Campaigns and Autocomplete Services. They Work and we use them. Sign Up and see if we are a good fit. We may not be…but it’s worth seeing. This could change your business.
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by Jace Vernon | Internet Marketing
Charlie Day Inadvertently Teaches Marketers To Tell Stories To Sell
What is there to say about this speech? This speech is amazing and inspiring. Charlie Day is the last person that I would think, yeah he’s a great speaker and he would give some of the most insightful inspiring statements, but he did.
Now, I love Charlie Day. So when I heard he did a commencement speech I thought, sure I’ll watch that, just sort of thinking it would be a funny 20-minute video. There’s a reason this video almost has 2 million views on YouTube. It’s refreshing, inspiring, and REAL. He doesn’t sugarcoat anything.
While he’s now in the “honorary doctorate” group with Mike Tyson and Kermit the Frog, and how Doctor Charlie Day sounds like a club DJ, he actually gives quite an intelligent and coherent speech. Very unlike what his character from “It’s Always Sunny in Philadelphia” would do.
One of the great things about Charlie’s speech is that he tells stories to prove his point. Three to be exact. If you check this blog we have mentioned time and time again that it’s important to tell stories, because it get the audience interested and is one of the best ways to get the viewer to relate to what you’re selling.
He talks about his time at college, his struggles, and how your diploma means almost nothing in today’s society, but not in the sense you think. He basically breaks down three stories about how your diploma can’t do anything for you. YOU have to do it. It’s up to you to create your future. To follow your dreams. To work hard. To take a chance. And to struggle. The struggle is inevitable.
Don’t let the struggle break you, let it build you. There are three fantastic quotes in his speech, which I’ve included below if you don’t feel like spending the 20 minutes to watch it (although I think you should).
“You cannot let a fear of failure, or a fear of comparison, or a fear of judgment, stop you from doing what’s going to make you great. You cannot succeed without this risk of failure. You cannot have a voice without the risk of criticism, and you cannot love without the risk of loss. You must go out and you must take these risks. Everything I am truly proud of in this life has been a terrifying prospect to me.”
“You do not have to be fearless. Just don’t let fear stop you.”
“Do what’s uncomfortable, and scary, and hard—but pays off in the long run. Be willing to fail.”
by Jace Vernon | Internet Consulting, Video Marketing, YouTube Ads
Hey everyone I wanted to give you a couple of ideas on how you can turn your marketing video into a YouTube traffic-generating machine. YouTube and video are not going anywhere. So buckle up and jump in. This is your YouTube video marketing strategy.
Why am I doing this?
Because I am nice and I want you, yes you, to succeed when it comes to video marketing.
Lets get started.
“The real fact of the matter is that nobody watches ads. People watch what interests them, and sometimes it’s a video ad.”
You should have a YouTube Channel and a nice explainer video educating the consumer about your product or service. If not you can use ydraw.com.
Once you have those two things in place, you are good to proceed.
I do not really care to discuss the lucky viral video that comes every couple years. I am talking about a consistent Video Marketing plan that will pay you dividends well into the future.
We are going to discuss ways we can use and abuse the YouTube platform to get the biggest ROI.
YouTube, as many of you know, is the 2nd biggest search engine and it is basically the biggest cable company around.
[xt_blockquote author=”NY Times, December 13 2012″]“Once again consumers demonstrated that they will gladly watch a commercial if it is their choice to do so.”[/xt_blockquote]
Specifically I want to show you how to get in front of the right person at the right time.
For example, if someone were looking for your product or service and they typed in your specific keywords, you want your video to be in front of them. Right?
They are a perfect buyer.
This can happen 2 ways.
- Organic Search (this take time, work and money)
- Paid Video Ads (this just takes money)
Business owners need traffic and can benefit from having your content found at the top of YouTube or from running targeted YouTube ads.
Organic Traffic: First How Does YouTube Rank Your Video? (organic)
Since we are playing on YouTube’s platform we need to look at 4 things.
- Relevancy
- Engagement
- Clout
- Competitors
Like Google, YouTube is search driven. They want to give the consumer the best possible choice for every keyword they type in.
If you have a lot of impressions yet nobody is clicking on your video, you have problems. If people are only watching 2 seconds of your video. You have problems. The material you are presenting might not be that relevant.
How can we make Google happy?
By creating a video that will fit the needs of a searching consumer. If you are a lawyer, you do not want your video popping up for a pool guy.
Unless deep down you have an uncontrollable desire to be a pool boy.
To be relevant you will want to:
- Optimize your file name
- Optimize your Title
- Optimize the description
- Optimize your tags (keywords)
- Optimize your transcript
This is not rocket science.
Next you will want to make sure you have good engagement.
- Views
- Subscribers
- Posting
- Backlinks and Embeds
About two years ago I made a huge pitch on why you do not want YouTube videos on your website, I have since adjusted my thinking. If you take a look at Ydraw.com you will see nothing but YouTube videos on the home page.
Why the change?
Because I want more views, more subscribers, more backlinks and embeds.
A word of caution…
The main reason I did not want YouTube videos on my home page was because I did not want my traffic going elsewhere. Most people will use the simple embed code that Google provides which will allow them to run ads or give you different video options at the end. We will want to block both.
And hope that your competitors do the opposite. That way we can advertise on their videos…
How fun!
Take a look at the image below. You will see there is a spot where you can uncheck:
- Show suggested videos when the video finishes
Make sure that is unchecked
You can also block in-stream ads from running on your videos.
You can do this by disabling the monetization tab on your YouTube Channel.
Now back to organic traffic.
There are a couple of tricks you can use when it comes to getting video views and subscribers.
- Go to Fiverr and purchase some views or some subscribers. That will at least get you started.
- Create a blog network and embed your videos on the blogs.
- Create a slide share that talks about your product or service and places the video in the slide share.
There are a lot of ways to get views and subscribers, but do not go overboard. Natural is always best, but it never hurts to give yourself a little push to get started.
Paid Traffic: How To Get Immediate Traffic With Video Ads
Now, let’s talk about my favorite way to immediately drive some qualified traffic to your videos which in turn should produce leads and new customers.
If your video sucks, sorry I can’t help. When you start purchasing ads on YouTube, the content and quality of your video will make a huge difference.
Yesterday I was on the phone with Google going through a couple of our video campaigns (I’m always trying to get one-on-one meeting with them).
He said there are three main problems that they run into all the time.
YouTube advertisers do not:
- Create a video specifically for YouTube Ads
- They do not target the right audience
- Companies do not have a strong Call To Action.
A simple way to structure you video is to follow the sequence below.
- Headline (to grab attention)
- Identify the Problem
- Solution
- Strong Call To Action (you need to ask them to do something)
The last step being the most important. I like to call these the “Marketing hy test.”
Nothing bothers me more when a big corporation wastes millions of dollars on bad YouTube Campaigns. Well, actually deep down I like it because it gives the observant a big advantage.
I have seen companies take a video that begins with 10 seconds of disclaimers. Who’s going to watch that?
Skip…
Once your video passes the “Marketing Hy common sense test,” you should be good to proceed.
Here is the other issue:
You can’t expect to get qualified traffic if you do not target the right viewer. I see companies blanket YouTube with their ads and then they wonder why they do not see any results.
You have to identify your target audience and identify your keywords.
For example, when I am running ads I will usually pick two or three demographics per campaign.
- Age, Location, and Keyword
- Age and Placement
- Age and Remarketing
- Age, Gender and Placement
I will also double up on the campaign and run one for in-stream ads and one for in-display ads. Here are some results we get for one of our clients. We have produced 65 leads in the last 14 days. You can also see the average cost per view, cost per conversion and our conversion rate. These are all great numbers to have.
Not all target groups are equal, but once you have a long enough testing period you can make the necessary adjustment to maximize your ROI/Conversions.
Remember that everything needs to be tracked. Make sure you have your conversion pixels in place so you know what is working and what is not.
So there you have it, a simple guide/reason why you should be running video marketing ads.
Obviously, we can help and we would love to talk to you on the phone about your video marketing efforts.
We love seeing companies become successful through online video marketing.
We also have some amazing YouTube marketing guides if you like the DIY space.
We love internet marketing and have executed successful internet marketing campaigns for companies of all different sizes. We want to earn your business.
Thanks for reading the…
How To Create The Perfect YouTube Video Marketing Video Strategy.
