I did not see this one coming, but I am sure glad it did.

Instagram has announced that we will no longer be strapped to a 30-second Instagram Video ad. We now have the ability to run 60-second Instagram video ads. This will give marketers a little bit longer to deliver their message.

It’s a great move.

In the coming days, I am going to run a couple of tests to compare a 30 and 60-second video ad.

It should be interesting.