So many of you may have noticed that I have a whiteboard video on my home page. (obviously right) The video is amazing and has increased my conversions, dwell rate and my overall user experience. Not to mention the fact that it is cool. Here is the best part. This whiteboard video is part of the Fast and Easy series created by Ydraw. Meaning you can get this video for $1299 customized to fit your companies needs. Normally this video would run close to $10K so I got a bargain and I have a little bit of say on what happens with Ydraw. 🙂 So far the stats have been great. Once the video was completed I uploaded it to our hosting and put in directly on my home page. Within a couple of weeks it hit the number one spot on Google for a couple of my keywords. Video works better than text and you have a lot better chance of hitting the number one spot with video then you do with text.
Online Video Growth
Video needs to be part of every marketing campaign and social media campaign. This last week I had the chance to attend PubCon in Las Vegas and they kept talking about the importance of sharing great unique content. This includes video, infographics, images and slideshows. Be careful on the infographs right now because the terrain is changing. Matt Cutts said they might not give them as much weight, so do not dump a huge amounts of money on them until we get further clarification. Instead spend your hard earned cash on creating videos. If you are broke or bootstrapping your company, then use the Fast and Easy Videos to launch new unique content on a monthly basis.
Check out some of the online video stats
86.6 percent of the U.S. Internet audience viewed online video. Source ComScore Tweet this stat!
55% percent of marketers that used video reported higher CTRs. Source eMarketer Tweet this stat!
51.9% of marketing professionals worldwide cite video as the type of content with the best ROI. Source eMarketer Tweet this stat!
Internet video traffic will be 69% of all global consumer Internet traffic in 2017. Source Cisco Tweet this stat!
Consumers are willing to watch videos 60% of the time they are found. Source Website Magazine Tweet this stat!
Over 75% of Fortune 500 CEO’s are viewing online video. Source Forbes Tweet this stat!
Mobile video ads that include social media buttons drive 36% higher engagement. Source Rhythm New Media Tweet this stat!
Video viewing on smartphones increased 41% during first half of 2013. Source Inside Mobile Apps Tweet this stat!
About 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. Source Eloqua Tweet this stat!
Conclusion on Whiteboard Videos
Get a whiteboard video from Ydraw and if you do not have a budget then figure something out. Videos need to be part of everything you do
