Recently, I have gone a little overboard with my studies in online marketing. I just love to find little tips and tricks to help my own marketing efforts and yours.

So lets talk about marketing.

I’m big on it.

When I say marketing this includes every bit of interaction your company has with the outside world.

It’s so important to keep up on the latest trends. Yes, most of them are not going to contribute to your bottom line, but some will. If you don’t keep up, you will eventually get burned.

Here are a couple of Jaceisims

A message has to be heard and understood. It doesn’t do you any good to plant confusing seeds. (which most companies do) Simplify your message!

Simple can be harder than complex.

The better you teach the more you sell.

As long as you have material and content. Most customers and clients are 70% sold by the time they contact you.

Stop trying to sell with marketing. Instead, use marketing to help customers buy..

So enough of that..

I wanted to put together a comprehensive checklist.

Here is what everything single company should have in place if they expect to make it online.

 

[xt_list]
[xt_list_font_item icon=”ok-circle”]Website: clean and mobile friendly. Focused on User Experience[/xt_list_font_item]
[xt_list_font_item icon=”ok-circle”]Explainer Video: Tell your story and the problem you solve.[/xt_list_font_item]
[xt_list_font_item icon=”ok-circle”]Adwords Campaign: PPC, Video Ads, Remarketing[/xt_list_font_item]
[xt_list_font_item icon=”ok-circle”]SEO campaign: different forms of Content, keyword research, etc.)[/xt_list_font_item]
[xt_list_font_item icon=”ok-circle”]Email Campaign: 12 sequence follow up.[/xt_list_font_item]
[xt_list_font_item icon=”ok-circle”]Facebook ads: [/xt_list_font_item]
[xt_list_font_item icon=”ok-circle”]Retargeting/remarketing[/xt_list_font_item]
[xt_list_font_item icon=”ok-circle”]Landing pages and sales funnel pages[/xt_list_font_item]
[xt_list_font_item icon=”ok-circle”]YouTube channel for Video marketing[/xt_list_font_item]
[xt_list_font_item icon=”ok-circle”]Explainer Video: Tell your story and the problem you solve.[/xt_list_font_item]
[xt_list_font_item icon=”ok-circle”]Backlink strategy[/xt_list_font_item]
[xt_list_font_item icon=”ok-circle”]Social Media: facebook, instagram, twitter, google+[/xt_list_font_item]
[xt_list_font_item icon=”ok-circle”]Analytics, indexing and tracking. [/xt_list_font_item]
[xt_list_font_item icon=”ok-circle”]Customer Love Campaign[/xt_list_font_item]
[/xt_list]

 

Once everything is put into place, you can determine where your highest ROI is coming from and allocate more resources to that avenue.

Now, I always get companies who say that the system doesn’t work with B2B businesses.

As if a B2B business advertise to Aliens…☺

At the end of the day B2B companies are ran by people and they are the decision makers behind a B2B business. The system works for any business marketing to any customer. Especially aliens…

How do I know this? Because it has helped land clients like: Amazon, Ford, Oracle, Google, Disney, P&G..etc.

So the questions is…

What are you lacking?

We are here to help and answer questions.

I would recommend reading our guides and blogs. Overtime we will discuss each one of the 13 steps in detail.

But, for now we have…

Facebook marketing Guide
Youtube Marketing Guide
Instagram Marketing Guide
SEO Autocomplete

Read them. That way you can be rich, take vacations, and use your money for good. ☺

Until next time..